October 14, 2015
Hunky firefighters, lifeguards and other emergency workers feature in a digital campaign from Australia, encouraging men to become sperm donors with the cheeky tagline: "Inside every hero there are millions more."
July 23, 2014
72andSunny Amsterdam brings a new vibe to Samsung in this breathtaking film promoting the brand's partnership with The Association of Surfing Professionals World Tour.
February 02, 2014
"Drive" director Nicolas Winding Refn is behind this sexy ad for H&M. Starring David Beckham, a longtime spokesperson for the retailer, the ad features Mr. Beckham at a photoshoot for his Bodywear line.
January 17, 2014
At first glance, this film seems like the typical bare-chested beefcake shaving ad, until you pay closer attention to the finer details -- like, where's the shaving cream?
November 04, 2013
Model and quintessential English rose Rosie Huntington-Whiteley plays a glamorous cross between Alice in Wonderland and Dorothy from the "Wizard of Oz" in Marks & Spencer's spectacular new Christmas commercial, released online in the U.K.
July 15, 2013
David Beckham, David Beckham and David Beckham star in this new U.K. spot promoting BSkyB's Sky Sports, created out of Brothers and Sisters to promote the flexibitilty and ubiquity of the broadcaster's viewing experience.
May 15, 2013
We've had plenty of lessons from the likes of Dove on the dangers of representing unachievable standards of female beauty in advertising. But now underwear brand Tommy John has done the same for men.
March 05, 2013
Here's a tip: Turn down the volume on this Nissan film out of TBWA/Chiat/Day Los Angeles, and instead, enjoy the sight of Ryan Lochte showing office workers and car buyers how to stay fit during their sedentary work day.
February 05, 2013
If you like your beefcake to be able to run and swim -- and do it all wearing the skimpiest pair of H&M skivvies we've ever seen, you'll love this energetic film for the clothing brand starring David Beckham in hot pursuit of a bathrobe, dire
January 09, 2013
What could be cooler (hotter) than a fireman? Especially the beefcake sort featured in this gorgeous spot for Axe out of BBH London, directed by longtime collaborator Tim Godsall?
October 04, 2012
How do you take projection mapping to the next level? With beefcake! French weight loss water brand Contrex sprinkled some testosterone on the out of home experience during this light and abs spectacular, created out of Marcel Worldwide.
September 27, 2012
Spanish golfers got an unexpected surprise when they walked up to the reception desk of their local club, when they were greeted by a hunky staffer who bore a striking resemblance to tennis pro Rafael Nadal.
September 23, 2012
Aunt Flo won't get in the way of even the, er, the toughest of outings in this charming spot out of Clemenger BBDO Melbourne, directed by Goodoil Films' Fiona McGee for SCA Australia's Libra Invisible Liners.
September 17, 2012
The Rugby Football League presents: The League of Extraordinary Rugby Players. They don't just throw a ball around, they chuck it so hard that it totals a car.