Lifesaver
October 14, 2015
Hunky firefighters, lifeguards and other emergency workers feature in a digital campaign from Australia, encouraging men to become sperm donors with the cheeky tagline: "Inside every hero there are millions more."
Every Day Is Day One
July 23, 2014
72andSunny Amsterdam brings a new vibe to Samsung in this breathtaking film promoting the brand's partnership with The Association of Surfing Professionals World Tour.
Flush to Paradise
March 13, 2014
Henkel -- maker of "toilet power balls," which you hang from the sides of toilets -- really has a thing for boy bands.
Uncovered
February 02, 2014
"Drive" director Nicolas Winding Refn is behind this sexy ad for H&M. Starring David Beckham, a longtime spokesperson for the retailer, the ad features Mr. Beckham at a photoshoot for his Bodywear line.
David Beckham Super Bowl 2014 Teaser
January 23, 2014
H&M has revealed more details -- and a little more David Beckham -- for its 2014 Super Bowl push.
David Beckham for H&M - Behind the Scenes of the Campaign Film
January 23, 2014
H&M has revealed more details -- and a little more David Beckham -- for its 2014 Super Bowl push.
Hyperglide Underwater Demo
January 17, 2014
At first glance, this film seems like the typical bare-chested beefcake shaving ad, until you pay closer attention to the finer details -- like, where's the shaving cream?
Hunky Plumr 2014 Calendar
December 19, 2013
Last year, one of the things that delighted us the most was Liquid Plumr Double Impact's sexually suggestive commercial featuring two h
Champagne
December 05, 2013
Aldi champagne tastes great -- the bubbly bested its high-class rivals in a ta
Christmas 2013 Ad
November 04, 2013
Model and quintessential English rose Rosie Huntington-Whiteley plays a glamorous cross between Alice in Wonderland and Dorothy from the "Wizard of Oz" in Marks & Spencer's spectacular new Christmas commercial, released online in the U.K.
Meet the Beckhams
July 15, 2013
David Beckham, David Beckham and David Beckham star in this new U.K. spot promoting BSkyB's Sky Sports, created out of Brothers and Sisters to promote the flexibitilty and ubiquity of the broadcaster's viewing experience.
Underwear Ad Man
May 15, 2013
We've had plenty of lessons from the likes of Dove on the dangers of representing unachievable standards of female beauty in advertising. But now underwear brand Tommy John has done the same for men.
Ryan Lochte Office Burn
March 05, 2013
Here's a tip: Turn down the volume on this Nissan film out of TBWA/Chiat/Day Los Angeles, and instead, enjoy the sight of Ryan Lochte showing office workers and car buyers how to stay fit during their sedentary work day.
Guy Ritchie directs David Beckham
February 05, 2013
If you like your beefcake to be able to run and swim -- and do it all wearing the skimpiest pair of H&M skivvies we've ever seen, you'll love this energetic film for the clothing brand starring David Beckham in hot pursuit of a bathrobe, dire
Marc Jacobs Revealed -- Photobooth
February 05, 2013
This year, for the price of one Diet Coke "hunk," introduced recently as Brit model Andrew Cooper, you get two.
Gardener
January 27, 2013
After teasing us with a glimpse of his shirtless bod, Diet Coke finally unveils the new "Hunk" -- it's Brit model Andrew Cooper
The Hunk is Back Teaser
January 23, 2013
Diet Coke turned 30 last year, and is celebrating in the best way ever--by introducing a new hunk.
Fireman
January 09, 2013
What could be cooler (hotter) than a fireman? Especially the beefcake sort featured in this gorgeous spot for Axe out of BBH London, directed by longtime collaborator Tim Godsall?
Bref Balls Band
November 19, 2012
TBWA Italy--and you--get a boy band wet in this hilarious interactive video for Henkel's "Bref Power Active 4-in-1" toilet power balls.
Contrexperience
October 04, 2012
How do you take projection mapping to the next level? With beefcake! French weight loss water brand Contrex sprinkled some testosterone on the out of home experience during this light and abs spectacular, created out of Marcel Worldwide.
I'm not Rafa
September 27, 2012
Spanish golfers got an unexpected surprise when they walked up to the reception desk of their local club, when they were greeted by a hunky staffer who bore a striking resemblance to tennis pro Rafael Nadal.
Boot Camp
September 23, 2012
Aunt Flo won't get in the way of even the, er, the toughest of outings in this charming spot out of Clemenger BBDO Melbourne, directed by Goodoil Films' Fiona McGee for SCA Australia's Libra Invisible Liners.
Rugby League of the Extraordinary
September 17, 2012
The Rugby Football League presents: The League of Extraordinary Rugby Players. They don't just throw a ball around, they chuck it so hard that it totals a car.
Muscle Music--Best of 2012 IX #8
August 27, 2012
Old Spice guys are amazing at whatever they do -- whether it's asking rapid-fire questions clad in a snow-white beach towel, or making music