January 10, 2019
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it suggests that hate can "neutralized" by words of love.
July 26, 2018
Nestle's Brazilian cocoa powder brand Nescau tackles the modern culture of over-protective "helicopter" parenting in a new spot urging parents to not let "fear stop your child."
May 14, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
February 26, 2018
U.K. energy drink Lucozade Energy is partnering with the new "Tomb Raider" movie, with an ad in that gives a humorous voiceover to scenes from the film, starring Alicia Vikander as the video-game heroine Lara Croft.
January 24, 2018
Spa mineral water, the Belgian beverage brand, set out to prove how "pure" its water is with an unusual approach; it commissioned a photographer to take portraits using a drop of the water as a "lens."
January 23, 2018
Fruit squash has traditionally been a category firmly aimed at kids and families-- but now Robinsons, the Britvic-owned U.K. brand, is targeting adults with a range of new products.
October 09, 2017
A new pan-European TV campaign from Nescafe, relaunching its Nescafe Gold instant coffee, plays on the idea that, in the age of social media, we all have hundreds of connections, but very few people know us really well.
October 03, 2017
Coke is working to localize its global marketing in Serbia with a campaign that includes hand-crafted billboards, a cooking show featuring local recipes and a version of its "Taste the Feeling" song with a local twist.
August 21, 2017
A new spot for Minute Maid's Pulpy line in China conjures up a touch of Willy Wonka's magic; it envisions a sunny juice factory that's more like an amusement park, complete with roller coasters and festive cannons that squirt pulp into the air lik
July 31, 2017
While bottled water sales are surging, shoppers don't make much of a distinction of one brand over another, especially for mass-produced mainstream brands devoid of bubbles or flavors.
July 29, 2017
Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of recyclable packaging.