March 23, 2021
France is heading back into lockdown this week, making the advertising industry's annual rendez-vous in Cannes look increasingly unlikely.
March 08, 2021
With the U.K. still mostly under lockdown for Easter this year, Cadbury has devised virtual egg hunt that lets people hide an Easter egg "anywhere in the world."
March 02, 2021
Cadbury's Creme Egg is continuing to gear up for Easter this year by celebrating its so-called "Golden Goo-bilee," or 50th anniversary, and its latest idea is to market a limited edition Creme Egg-inspired beer.
February 22, 2021
Mondelez-owned organic chocolate brand Green & Black's has dropped a new TV spot that's like a David Attenborough nature documentary mashed up with a music video.
January 12, 2021
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which a gay couple passes a Creme Egg from mouth to mouth, after the spot attracted both celebrity praise and homophobic trolling on social media.
September 21, 2020
2020 has been the year of canceled events, and for brands that planned to sponsor them, it's been a huge disappointment. But Romanian chocolate brand Rom has decided to capitalize on the cancellations for its own purposes.
March 11, 2020
In Brazil, Hershey's used International Women's Day to showcase work by female artists on its packaging, in a campaign that also played off its brand name containing the words "Her" and "She."
March 10, 2020
Cadbury has pulled its U.K. Easter campaign, which featured an older man planning an egg hunt for his grandchildren, in the light of the coronavirus pandemic and the new rules about social distancing.
January 07, 2020
Netflix, Disney Apple, Amazon ... and now Cadbury Creme Egg. The Mondelez-owned brand is getting on the streaming platform bandwagon with its own "service," targeting U.K. fans of its gooey chocolate eggs a few months ahead of Easter.
October 24, 2019
Cadbury has expanded its campaign around senior loneliness with a pop-up store where customers can pay for their goods with a pledge of a kind deed for an older person.
October 08, 2019
A new branded content series from Cadbury, promoting its Heroes boxed chocolate brand, focuses on the sometimes difficult relationships between parents and their teenagers.
September 10, 2019
The latest campaign from Cadbury's Dairy Milk illustrates how neighborly kindness can touch the life of an older person, coming at time when loneliness among seniors is an increasingly topical issue.
August 08, 2019
A woman runs through life frenetically trying to "have it all" in a new U.K. TV ad for Mars-owned chocolate brand Galaxy -- but in the end she chooses chocolate instead.
April 29, 2019
You might not recognize the stars of Cadbury's campaign for its first major new chocolate launch in 20 years: but that's a sign that they're not aimed at you.
May 17, 2018
Kit Kat and JWT's successful "Have a break" slogan has been running more than 60 years, but here's one of the most creative examples we've seen from the Nestle brand in recent years.
January 11, 2018
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency last year.