September 06, 2018
Adidas has snapped up Donald Glover, aka Childish Gambino, as its latest ambassador and "brand co-creator.".
July 11, 2018
As London eagerly awaits a giant blimp in the shape of Donald Trump as an angry baby, another giant balloon is also taking to the skies in the U.K
June 07, 2018
Havaianas captures the vibe of Brazilian summer this year in a colorful global campaign based around an entire "alphabet" of designs.
June 06, 2018
It's Global Running Day, so it's time to lace up and hit the pavement. Don't forget to stretch!
February 22, 2018
Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.
October 16, 2017
Adidas is announcing the global rollout of its Speedfactory customization process with a stylish new film showing how the future of shoe production has arrived.
October 02, 2017
Nike is celebrating the 35th anniversary of its Air Force 1 sneaker by thanking the city of Baltimore for saving it.
September 25, 2017
Nas, the hip hop artist who is headlining Advertising Week's Opening Gala this week, is the star of a new animated campaign by Timberland that traces his story from his beginnings as a kid playing the trumpet in New York's Queensbridge housing pro
June 01, 2017
One of the biggest hindrances for runners is injuring themselves by wearing the wrong shoes. To combat this, ASICS is running a print ad in Brazil with a practical purpose: it helps runners to work out what kind of shoe they need.
March 15, 2017
KLM is enticing tourists to book a flight to Amsterdam with the promise of free sneakers. Specifically, a limited-edition sneaker that's "optimized" for walking around the city.
March 09, 2017
Asics is advertising its new sneaker technology Flytefoam with a spot in which a group of runners speed down an airport runway and look set to take flight.
February 07, 2017
NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.
December 14, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
September 20, 2016
In the latest spots for Timberland's Pro workwear boots, workplaces get trashed by dramatic events -- according to the fatigued employees.
August 12, 2016
Converse has partnered with Korean rapper Keith Ape for a surreally mesmerizing interactive video version of his single "Diamonds," to support the launch of it
August 09, 2016
Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."
July 25, 2016
It's back-to-school campaign time already, and here comes James Harden in another funny Foot Locker spot. This time, he's listening to an inner voice that tells him how to be cool when faced with adoring fans.
May 24, 2016
Zappos is encouraging people to think "out of the box" with a new limited edition delivery box and a campaign heralded by a moving TV commercial.
May 03, 2016
Havaianas' first global spot is a delightfully choreographed dance celebrating not only the iconic flip flop brand but the culture of its native Brazil.
March 16, 2016
Vans combines stop-motion animation with hand-drawn illustration, paper cut outs, shoe boxes and sneakers in an animated online film created to celebrate the 50th anniversary of the iconic shoe brand.
February 18, 2016
Asics aims to widen its appeal beyond running to all sports in a new global spot that emphasizes hard work and commitment over partying, social media and fun, and questions what it takes to be an athlete.
February 17, 2016
With viewers' appetites for zombie drama showing no sign of abating, American running shoe brand Brooks has cashed in with an amusing twist on the genre.
February 10, 2016
Kevin Hart is all over the place at the moment; in Hyundai's Super Bowl ad,
January 27, 2016
Nike introduces its vibrant new Hypervenom soccer boots designed specifically for Barcelona player Neymar Jr. in this fast-paced film which uses a "flo-motion" technique to combine both time-lapse and changing points of view.
October 09, 2015
A few weeks ago, Foot Locker asked James Harden to submit himself to the commands of fans with a game called PlayMy