July 20, 2016
Esso introduces the tagline "Journeys Matter" with the launch of a beautiful, emotive European brand campaign, in a deliberate move away from previous ads which focused more on fuel claims and retail messaging.
July 04, 2016
In a full-length film ad for Esso Synergy Fuels, Esso brings people on a journey through the vibrant sights, sounds and activities in Singapore at 02:23 a.m. -- a moment when most people expect the city to be asleep.
September 15, 2015
If you thought fuel companies didn't have any super-fans, think again. This feelgood film shows how west coast brand Arco rewarded one of its biggest social media "fans," Alfredo Garcia, by turning him into a comic book hero.