January 05, 2018
A quirky new U.K. spot for fitness supplement Bulk Powders imagines a used car salesman finding himself so intimidated by a customer's ripped physique that he can't play his usual mind games.
October 06, 2017
A new U.K. spot for Fitbit's new Ionic smart watch puts the spotlight on middle-aged people trying to keep fit, to the tune of "Happy Birthday to You," which came out of copyright last year.
August 01, 2017
MET-Rx, the nutritional supplement brand, persuaded NFL star player Leonard Fournette to melt down one of his many trophies in its latest campaign -- all for a good cause.
June 19, 2017
A campaign that encouraged Afghan mothers to vaccinate their children by way of traditional charm bracelet has won four gold Lions in the Pharma category and a Lions Health Grand Prix for Good at Cannes.
September 16, 2016
For many veterans, especially those with PTSD, the Fourth of July is the worst day of the year, as the fireworks remind them of wartime explosions and gunfire. But now there's a way they can enjoy them without feeling traumatized.
April 25, 2016
Humor was never a feature of vitamin ads until recently. But armed with new evidence it works in the category, NBTY and Droga5 are launching a campy campaign to coin a new word for the long-overlooked Sundown Naturals brand -- "Shmorange."
February 16, 2016
With January over, campaigns for gyms are tailing off -- and so, presumably, are many of those who made new year's resolutions to stay fit. However, U.S.-based group class fitness chain Brick has come up with a creative way to keep them on track.
June 24, 2015
The Lucky Iron Fish Project, by Geometry Global in Dubai, has won the Product Design Grand Prix at Cannes. The project helped supplement Cambodians' iron-deficient diets by creating a fish-shaped piece of iron for cooking pots.
December 02, 2014
This TV and movie theater spot for Weight Watchers captures our complicated relationship with food so perfectly, we think they must have hidden cameras in the "Creativity" office.
December 01, 2014
How to warn people of the dangers of food poisoning in a way that will really catch their attention? The Netherlands Nutrition Centre created an outdoor campaign in which the text on the posters is made from real germs.