January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
February 04, 2020
A new ad for the EuroMillions lottery draw, created by the French lottery Française des Jeux, aims to take a more "modern and emotional" look at what it means to win big.
December 13, 2017
From "The Snowman" onwards, anthropomorphizing snowmen at Christmas is a popular theme in seasonal fare, and we have to say when it comes to commercials nothing quite yet beats the
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
March 29, 2017
To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.
July 27, 2016
The U.K.'s National Lottery, together with broadcaster ITV, shows how lottery money has helped so send British Olympians to Rio in a new campaign featuring some well-crafted animation.
May 11, 2016
It's Friday the 13th today, and the Belgian lottery is encouraging people to think it could be their lucky day with a couple of amusing ads promoting its Extra Lotto Jackpot.
November 02, 2015
The New York Lotto's latest campaign affectionately highlights some of the eccentric habits of wealthy New Yorkers -- all in order to show you that you'd make a "better rich person."