April 21, 2021
European soccer has been through a whirlwind in the past couple of days, following the announcement on Monday that 12 top European clubs -- including Manchester United, Liverpool, Arsenal, Barcelona, Real Madrid and Inter Milan -- were joining for
March 30, 2021
Burger King is appealing to basketball fans in Spain by turning a court in video game NBA 2K21 into a "menu" where they can score to win free food items.
February 15, 2021
Intersport, the global sports retailer, is reaching out to the amateur fitness enthusiasts and everyday athletes that have come together in virtual communities during the pandemic in its new brand campaign.
December 08, 2020
As U.K. Premier League soccer reopens tentatively to in-person fans, Beats by Dr. Dre is debuting a new campaign urging clubs to "bring back fans, not racists", in the sport.
November 23, 2020
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
October 07, 2020
French soccer star Kylian Mbappé narratesa vibrant and energetic spot for the launch of EA Sports' FIFA 21, celebrating the enthusiasm of soccer fans and gamers from around the world.
October 10, 2019
ESPN SportsCenter has been bringing its on-screen "Top 10 plays," featuring young local athletes, to life with a series of events and installations in their hometowns.
October 08, 2019
Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand.
October 01, 2019
The question of whether it's possible to combine top-level sport and motherhood has been in the news recently, with reports earlier this year that
September 13, 2019
Advertising around women and soccer reached something of a watershed this summer with the advent of the Women's World Cup in France, with brands such as
March 04, 2019
Once the preserve of advertising very squarely aimed at straight men, beer's sponsorship of sport is changing dramatically in the U.K., with Molson Coors-owned Carling this week introducing an ad featuring an LGBTQ-friendly soccer team.
February 12, 2019
Running. It's not just putting your sneakers on and jogging round the park - it can be part of something much bigger. That's what Adidas is exploring in a new global campaign showcasing what it calls "transformational" stories of running.