Axe: Burn Out
September 14, 2018
Axe has collaborated with the DJ and influencer Martin Garrix -- whose videos regularly get upward of 900 million views -- on a new music video as it seeks to target teenage boys via the music world.
I'm Fine - Nesida
August 08, 2018
Dove's latest foray into exploring the issues of beauty and self-esteem takes a look at how teenage girls really feel inside, when what they say on the outside is "I'm fine."
Getting Ready
July 11, 2018
Dollar Shave Club aims to show it's more than a razor subscription service in a new campaign portraying the embarrassing and sometimes painful things guys do in the privacy of their bathrooms.
Talk to the Land
July 09, 2018
Old Spice's new campaign is based around the tagline "She Nose Best" and pays tribute (in typically surreal Old Spice style) to the fact that women often make the decisions about men's toiletries.
Blood Normal
June 22, 2018
Libresse's "Blood Normal," a campaign that put period blood front and center to help destigmatize menstruation, earned the Glass Lion for Change Grand Prix on the final night of the Cannes Lions International Festival of Creativity.
Big Shaq Lynx Can
March 14, 2018
When British comedy rapper Michael Deepah ("Big Shaq") called out the Lynx (Axe) deodorant brand in a lyric last year on his debut single "Mans Not Hot," the brand found it an opportunity too good to miss.
A Man Like You
February 26, 2018
After helping redefine the razor market with value-priced razors sold mostly online, Harry's is going a different route as well with its advertising.
Learning to Love
January 29, 2018
A new ad from P&G's Vicks brand in the Phillippines recounts the moving story of a man who adopts a helpless abandoned baby, and learns the power of love.
Red Sweater
January 27, 2018
After their Invisible Movie, where could Old Spice and Wieden & Kennedy go next? Well, how about an ad that airs on U.S.
Winona Ryder Comeback
January 08, 2018
Winona Ryder stars in an ad for L'Oreal Elvive that aired during the Golden Globes last night, celebrating her career comeback.
Buttery Dunes
October 30, 2017
Having made us laugh earlier this year with its suggestive fruit and veg ads illustrating the perils of shaving down below,
Changes
October 17, 2017
Four very different real-life women discuss how changing their hair has helped them with changing their life in a new campaign from Procter & Gamble's Herbal Essences haircare brand.
The Best a Super Hero Can Get
October 12, 2017
Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
Cinema (Von's cut)
September 06, 2017
Von Miller, the Denver Broncos linebacker who first appeared in Old Spice's ads a year ago, is back again at the start of the NFL
Y
August 29, 2017
Instead of using a model in the launch spot of Yves Saint Laurent's male fragrance Y, the campaign features three guys who look like moody male models, but are really a recording artist, a sculptor and a researcher.
Invisible Movie
August 24, 2017
Following its casting calls issued earlier this month, Old Spice has revealed what kind of movie it was making.
It's Just Fashion
August 15, 2017
Runway models are famously humorless and serious, but one woman on the catwalk gets unusually animated -- to the point of mania -- in a new spot for Unilever shower gel brand Radox.
Casting Call - Old Spice the Movie
August 08, 2017
Fancy yourself as the next Isaiah Mustafa or Terry Crews? Perhaps you could be, because Old Spice is holding auditions, and not just for an ad -- for a movie.
Straight Up Skincare with Nicola Adams
July 31, 2017
British Double Olympic boxing champion Nicola Adams stars in a new campaign for U.K. toiletries brand E45, espousing the brand's "no-fuss," straightforward values.
Beach Budz
July 06, 2017
Having had some fun with moms and sons previously with the "Momsong" campaign, Old Spice is back for more.
Sunscreen
June 30, 2017
Barrio, a sunny rooftop bar in Stockholm, is offering more than just beer on draft this summer -- you can also get a serving of SPF20 sunscreen to go with it.
This Father's Day, Go Ask Dad
May 23, 2017
Last year, Gillette's Father's Day idea was to hijack web search to get fathers to give their sons personalized answers to the kind of questio
Real Beauty Bottles
May 04, 2017
Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.
Men in Progress
April 04, 2017
Lynx (Axe) continues to move away from its old, babe-magnet messaging image and re-examine what it means to be a man in the 21st century in a new social and digital media campaign from the U.K.
Jungle Hero
February 01, 2017
Old Spice's "Legendary Man" character is back, sharing meaningless words of wisdom as he sets out on a quest for enlightenment in the jungle.