August 30, 2017
Converse is back at it, enticing modern youths with trendy and pop culture-driven content. The Nike-owned sneaker brand plans to debut Public Access, a new series on Twitter on Sept. 5 at 6 p.m.
February 01, 2017
Amnesty International is responding to people's tweets about the refugee crisis with some unexpected video messages: real-time personal replies from refugees themselves in camps in Lebanon and Kenya, urging them to #TakeAction.
September 30, 2015
If you've ever wanted to see a rubber chicken collide with eggs, laptops with watermelons, or a lava lamp with a bowling ball, get over to Doritos Canada's Twitter account
April 29, 2015
A year after the #NoMakeupSelfie craze went wild on social media, comedian Amy Schumer has sparked a new viral Twitter hashtag -- #girlyoudontneedmakeup -- after parodying One Direction's
March 10, 2015
Heinz is hoping to stir up British passions about two of its iconic sauces, Tomato Ketchup and HP Sauce, with a U.K. social campaign encouraging people to vote for their favorite.
December 04, 2014
People love to connect with celebrities on Twitter, but how do you preserve those proud 15 seconds of social media fame when a celebrity gives you a shout-out?
September 25, 2014
Mobile rival Samsung is the latest brand to take aim at Apple today after news emerged that some customers found their iPhone 6 Plus phones were "bending" in their skinnny jeans pockets.
August 29, 2014
Is there no end to the creative possibilities offered by vending machines? The latest brand to combine social media and vending is the Pepsico-owned U.K.
June 25, 2014
When Uruguay's Suarez (allegedly) bit an Italian player during his team's World Cup game against Italy, a whole range of brands were respond on social media.
March 19, 2014
Just hours after the U.K. goverment announced a new 12-sided coin to replace the current one pound coin (in an effort to stop counterfeiters), biscuit manufacturer McVitie's responded wittily on Twitter.
February 20, 2014
Olympic sponsor Visa celebrated Meryl Davis and Charlie White's gold medal for skating at the Winter Olympics by creating an interactive mosaic based on pictures of fans.