Burger King: Stevenage Challenge
October 17, 2019
Earlier this year, Burger King announced it was sponsoring Stevenage, a tiny, little-known soccer club in England (it's part of League Two, the fourth and lowest division of the English Football League). But while Stevenage, a postwar-constructed
Join Party: The Fortnite Job Interview
August 09, 2018
So, what would you say is your biggest weakness?
Game Pass
August 01, 2018
Xbox Game Pass, the subscription service for the gaming console, has launched two new social channels, and the announcement is a chaotic, meme-filled celebration of inte
Rainy Day
July 30, 2018
The latest expansion for multiplayer online game "World of Warcraft" drops Aug. 14, and players are already taking sides--and taking it personally.
Unleash
July 25, 2018
A city stroll turns into a life-or-death adventure for a gamer in Apple's latest iPhone X spot.
Chew & Play
June 14, 2018
Ever since video games first hit the scene, designers have introduced new methods to control them. The keyboard, the joystick, the mouse, then the console controller, dance platforms and the advent of gyroscopic controls built into smartphones.
Brand Slam
May 10, 2018
A battle of the brands is underway--and even though it's fictional, it's a telling look at how marketing and gamer culture collide.
S.Q.U.I.D.
May 15, 2017
Just a little over two years ago, Old Spice was one of the first brands to go live on videogame live streaming platform Twitch, with its "
Just Dance 2017: Bill
November 01, 2016
The tagline for Ubisoft's new European campaign for its "Just Dance" video game is "You never know someone until you dance with them." That's borne out in a series of fun ads in which we hear the inner voices of incredulous onlookers as unlikely g
Worbs
August 23, 2016
Online specs retailer Warby Parker is known for its innovative creative moves such as its totally fun annual reports an
Tom Clancy's Rainbow Six Siege
March 15, 2016
Omelet combines explosive action, gritty realism, and the swagger of Idris Elba to bring Rainbow Six: Siege to life.
True Tales of Clash Achievery
December 22, 2015
Video games and celebrities can make for a killer combination -- that's what we learned when Supercell slipped Liam Neeson into its Super Bowl s
Play Beautiful
September 17, 2015
EA Sports launches this year's version of its FIFA soccer game with a glorious romp of a spot that sets the "beautiful game" of soccer to a soaring operatic soundtrack.
Ultimate Edition Mad World Launch Trailer
August 17, 2015
In 2006, Xbox released a stirring spot that arguably, was unlike anything yet seen in the world of videogame advertising.
WWE 2K - Arnold as the Terminator Pre-Order Exclusive
July 28, 2015
Former California governor Arnold Schwarzenegger strips down to reprise his iconic role as The Terminator in an ad replicating a classic scene from the popular movie franchise, for videogame publisher 2K games' WWE.
FIFA 16 Trailer - Women's National Teams Are in the Game
May 29, 2015
Football's international governing body FIFA is arguably at its worst moment in history as several of its top officials face corruption charges, potentially
Star Wars Battlefront Reveal Trailer
April 20, 2015
Those of you who got your panties in a bunch over the new "Star Wars: The Force Awakens" trailer may get your panties in
Guitar Hero Live Trailer
April 14, 2015
This morning, Activision has pulled the "Guitar Hero" franchise out of hibernation with the announcement of "Guitar Hero Live."
Nature Adventure in Twitch
April 13, 2015
Old Spice and Wieden & Kennedy, Portland seem to be taking a (modern, updated) page out of Burger King's Subservient
Battlefield Hardline 360 Interactive Trailer
March 31, 2015
For EA's Battlefield Hardline, FCB San Francisco put the player in the heart of a bank heist in a first-of-its-kind 360 degree interactive trailer. battlefield.com/360
Call of Duty Trailer Starring Chris Evans
January 06, 2015
Chris Evans, aka Captain America, has become the face of Activision's "Call of Duty" in the Chinese market as the star of a blockbuster ad.
#XboxUpload
December 15, 2014
You might not associate the Honda Civic brand with motor racing, but now, the Japanese automaker wants you to do just that.
Randomly Chosen One
October 22, 2014
The Chosen One, a small, mouthy 20-something from New Jersey, is the unlikely hero in this breaking spot from DeutschLA.