Apple goes double-dutch in a joyful AirPods Pro spot
March 15, 2021
Apple's new AirPods Pro spot, which debuted last night during the Grammy Awards, is another tour de force of craft for the brand, featuring Japanese double-dutch phenomenon Kengo Sugino turning his neighborhood into a giant game of jump rope.
Apple: The Future of Health is on Your Wrist
February 23, 2021
Apple brings a surreal touch to a trio of spots promoting some of the health innovations of the Apple Watch Series 6.
Adidas: GMR
March 11, 2020
Adidas has developed a wearable tech product that helps soccer fans earns points on Electronic Arts' FIFA Mobile.
Sennheiser: Athlete
September 24, 2019
A new campaign from German audio brand Sennheiser pokes fun at rival brands' glossy efforts to use influencers to promote their products.
Live Bright
March 31, 2017
Apple's new spot for its Apple Watch Series 2 is full of vibrant colors, energetic people and the uplifting sound of Beyonce.
First Class Shoe
October 13, 2016
Virgin America is promoting the features of its First Class cabin by creating a one-off pair of sneakers that's supposed to have all the attributes of flying in the cabin.
Crafted By My Heart
October 11, 2016
DDB Group Hong Kong says its new jewelry offering is a "personalized gift that is literally from the heart." The agency has come up with a way to transform the rhythm of your heartbeat into a ring to give a special someone.
Midnight
September 19, 2016
Apple has followed up last week's new product announcements with a new campaign taglined "Practically Magic," promoting different aspects of its updated technology for the iPhone and Apple Watch.
Song Wig
March 10, 2016
We're not sure if this is ingenious or just hilarious, but if you're heading down to Austin for SXSW, you can experience the latest in Japanese wearable tech -- the "Song Wig," a new music-sharing idea from Party in Tokyo.
Blaze
January 07, 2016
Nearly a year after debuting its first global campaign, fitness tracker kingpin Fitbit is making a new push in 2016 that will focus on accessories and its latest wearable device, Blaze.
Jolly
December 09, 2015
Digital wearables had a breakout year in 2015, so it's quite fitting that McKinney jumps on the bandwagon for this holiday-themed invention -- a Santa-inspired beard that's designed to make you happy.
Badass Billy
June 18, 2015
Wearable tech just got a new spokesperson: a snowboarder with hoofs. In this global campaign for TomTom, promoting its first 4K Bandit action camera, a mountain goat ("Baaadass Billy") takes center stage.
Goal Is in the Ear
May 14, 2015
Turkey's most liked soccer app presents "Goals In the Ear" an unusual wearable tech which will be a big surprise for her and a tiny scoreboard for you.
Android Street Art Watch Face
April 03, 2015
Why settle for a boring old smartwatch face when you can adorn your wearable tech with the vibrant work of street artists?
Ordering on Pebble and Android Wear
March 02, 2015
Apple's watch may not quite be out yet, but you can now order Domino's Pizza on your Pebble or Android Smartwatch.
Wearable Tomato
February 23, 2015
Japanese tomato company Kagome wanted to spread awareness that tomatoes are excellent fuel for runners (that's because they contain lots of lycopene). The problem is, they aren't as portable as bananas or cereal bars, being kind of squishy.
The Missions Moon Boot Sneakers
July 16, 2014
GE engineered the original moon boots worn by Neil Armstrong and Buzz Aldrin for the lunar landings in 1969.
Wearable Credit Card
April 23, 2014
From Australia comes the latest example of Wearable Tech; tailor M.J. Bale has partnered with Heritage Bank and Visa to create a suit with a contactless payment chip and antenna fused into the sleeve.
Alert Shirt
March 12, 2014
The latest piece of wearable tech is a shirt you can wear when watching a football match --- and experience all the sensations felt by the players.
Make Glass Your Own
January 28, 2014
Today, Google Glass announced the launch of its Titanium Collection, a set of four stylish featherweight frames for the wearable tech that can now be enhanced