March 15, 2021
Apple's new AirPods Pro spot, which debuted last night during the Grammy Awards, is another tour de force of craft for the brand, featuring Japanese double-dutch phenomenon Kengo Sugino turning his neighborhood into a giant game of jump rope.
October 13, 2016
Virgin America is promoting the features of its First Class cabin by creating a one-off pair of sneakers that's supposed to have all the attributes of flying in the cabin.
October 11, 2016
DDB Group Hong Kong says its new jewelry offering is a "personalized gift that is literally from the heart." The agency has come up with a way to transform the rhythm of your heartbeat into a ring to give a special someone.
September 19, 2016
Apple has followed up last week's new product announcements with a new campaign taglined "Practically Magic," promoting different aspects of its updated technology for the iPhone and Apple Watch.
March 10, 2016
We're not sure if this is ingenious or just hilarious, but if you're heading down to Austin for SXSW, you can experience the latest in Japanese wearable tech -- the "Song Wig," a new music-sharing idea from Party in Tokyo.
January 07, 2016
Nearly a year after debuting its first global campaign, fitness tracker kingpin Fitbit is making a new push in 2016 that will focus on accessories and its latest wearable device, Blaze.
December 09, 2015
Digital wearables had a breakout year in 2015, so it's quite fitting that McKinney jumps on the bandwagon for this holiday-themed invention -- a Santa-inspired beard that's designed to make you happy.
June 18, 2015
Wearable tech just got a new spokesperson: a snowboarder with hoofs. In this global campaign for TomTom, promoting its first 4K Bandit action camera, a mountain goat ("Baaadass Billy") takes center stage.
February 23, 2015
Japanese tomato company Kagome wanted to spread awareness that tomatoes are excellent fuel for runners (that's because they contain lots of lycopene). The problem is, they aren't as portable as bananas or cereal bars, being kind of squishy.
April 23, 2014
From Australia comes the latest example of Wearable Tech; tailor M.J. Bale has partnered with Heritage Bank and Visa to create a suit with a contactless payment chip and antenna fused into the sleeve.