Nike features pregnant and breastfeeding athletes in ad for new maternity line
March 15, 2021
Nike's new spot for new maternity line Nike (M) features pregnant and breastfeeding athletes, and it's markedly different from any ad you've seen from the brand before.
Evian and new global agency Wieden + Kennedy Amsterdam debut 'Drink True' platform with Dua Lipa and a teen mountain climber
March 09, 2021
Evian has unveiled a new global brand platform around the tagline "Drink True" after appointing Wieden + Kennedy Amsterdam to handle its global advertising account.
Three: Alone Time
March 05, 2021
A woman hides from her kids, husband and dog to watch TV on her phone in a closet, in mobile brand Three's humorous new idents for the U.K.'s "Gogglebox," aptly summing up the claustrophobia everyone's been feeling in the country's latest lockdown
Pepsi: Fizz to Life
February 24, 2021
In support of an ongoing partnership with the Union of European Football Associations Champions League, Pepsi has enlisted some of the world’s best soccer players to star in a new ad campaign that highlights “the fizz of the brand.”
Greenies: Stick
February 19, 2021
Greenies, the Mars Petcare dental treats brand, is back with another comedic spot in its ongoing campaign via Adam&Eve/DDB, themed around dogs' decided lack of intelligence when it comes to knowing what's good for them.
Macmillan Cancer Support: Tender Yet Tough
January 08, 2021
Cancer patients are sometimes referred to as the forgotten victims of the pandemic. According to the U.K.
Ikea: Fortune favors the frugal
January 04, 2021
Ikea continues its focus on sustainability and the environment in 2021, kicking the year off with a new global campaign that demonstrates the small ways in which we can contribute to saving the planet.
Grandma pulls tinsel out of the cat's butt in this paper towel brand's Christmas ad
November 16, 2020
We've seen a great deal of mouthwatering food in this year's crop of holiday ads, but here's one that might make you want to throw up instead.
Tesco: No Naughty List
November 16, 2020
2020 has been such a challenge that when it comes to Santa's naughty list, you're off the hook.
The show must go on in Amazon's Christmas ad about a ballerina's thwarted dreams
November 02, 2020
Amazon's captures the frustration and disappointments of 2020 while managing to lift spirits with a tale about a ballerina with big dreams.
Very: Christmas is this very moment
November 02, 2020
Online retailer Very.co.uk is the first big British brand to unveil its Christmas work this year, with a campaign that aims to capture the build up to Christmas in an authentic and humorous way that eschew
Klarna: Clothes Love All
October 31, 2020
Klarna, the Swedish online payment brand, has continued to grow its marketing presence during the pandemic (in the summer, it launched its first major
This dog treat campaign lets you test your pooch’s IQ—and the lower, the better
October 28, 2020
A new campaign from Mars Petcare dental treats brand Greenies will let you evaluate your dog’s intelligence—and the lower they score, the better.
Very: Life is this very moment
October 07, 2020
A little girl's cute monologue about the joys of autumn features in a new spot for U.K. online retailer Very, the first work from recently appointed agency Grey London.
B&Q: Build a Life
September 10, 2020
With everybody spending more time in their homes during lockdown, home improvement ads have been coming more emotive; recently, we've seen Benjamin Moore
Ikea: The Hare
September 04, 2020
Ikea's latest campaign promotes the benefits of getting a good night's sleep, and it's turned to the Aesop fable of the "Tortoise and the Hare" to demonstrate it.
Nando's: Now try to think about something else
July 16, 2020
Fast food chain Nando's is debuting a new U.K. campaign in which people are so distracted by its peri-peri chicken they don't notice celebrities—and it's encouraging its GenZ fanbase to recreate such ads on Instagram.
Best of 2020 No. 25: Libresse journeys into the uterus to tell women's 'Wombstories'
July 01, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
Gumtree: Thanks
April 23, 2020
A TV campaign from Gumtree, a neighborhood classified site in the U.K., builds up a montage of front doors across the country to highlight how communities are helping each other by staying inside.
Adidas: GMR
March 11, 2020
Adidas has developed a wearable tech product that helps soccer fans earns points on Electronic Arts' FIFA Mobile.
McDonald's: Night Workers
March 09, 2020
McDonald’s champions the contributions of the "invisible" people who work through the night in a charming new spot out of the U.K.
KFC: Piano
February 24, 2020
KFC's latest U.K. campaign takes the brand's famous "finger-lickin' good" tagline and gives it a new twist—by setting it to the soundtrack of a Chopin classic.
Playstation puts the 'heart' into gaming in a creepy Valentine's spot
February 13, 2020
Sony Playstation isn't a brand you'd automatically connect with Valentine's Day (in our opinion, most romantics would probably be hoping their partner takes a break from gaming on Feb. 14).
NatWest: MoneySense
February 11, 2020
NatWest, the U.K. high street bank, emphasizes its financial education program in its debut work from The&Partnership—and breathes some cool into what could be a dry subject.