Air Wick: One Square Foot
March 09, 2021
Anyone who’s ever let their lawn go to seed knows that wildflowers are the foundation of a complex ecosystem.
Amazon: Alexa's Body
February 02, 2021
Amazon’s Alexa will take a human form in Michael B. Jordan in this year’s Super Bowl commercial.
Cheetos: It wasn't me
February 01, 2021
Cheetos is out with its latest music-themed Super Bowl spot, using Shaggy's "It Wasn't Me" to illustrate how to try to convince someone else you didn't swipe their snack.
Uber: Thank You for Not Riding
April 10, 2020
There’s not a car in sight in Uber’s new coronavirus ad. Instead, it features scenes of people safely sheltering at home, enjoying new-found time with their families, making the most of their isolation and reaching out to others—at a distance.
Fedex: Gift Box
November 07, 2019
We’re starting to see a trend—marketers are catching on the fact that when it comes to presents, the magic is not in what’s inside the box, but it’s the box itself!
Burger King: Ghost Whopper
October 21, 2019
Burger King may have conducted the eeriest taste test to date.
Jif: Squirrel
August 19, 2019
A humorous new campaign for Jif peanut butter, the first work for the brand from Publicis, revolves around the lengths you'd go to get hold of some.
Clio Awards: Clio 60
August 19, 2019
For 60 years, the Clio Awards have charted the ebb and flow of advertising. Each year’s awards act as a snapshot of the industry, honoring many of the most famous campaigns of all time and anointing the most successful players and agencies.
Popeyes: Sweet Dixie Kitchen
August 08, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists.
Gatorade: Dwayne Wade tribute-3 is the magic number
April 10, 2019
John Legend, who recently became the first cameo for Google's Assistant, now brings his silky voice to a
Burger King: Feed Your Nightmare
October 18, 2018
Burger King's Halloween campaign this year revolves around a special green bun called the "Nightmare King" that the brand has proven--well, sort of--will give you nightmares.
Soar
August 31, 2018
Today, Nike's famous tagline "Just Do It" targets women in Mexico for the first time--and with spectacular ferocity.
Postcards from the Oceans
June 11, 2018
A turtle lies on an idyllic tropical beach trapped in a six-pack ring. A diver swims in the Red Sea surrounded by plastic bottles. A couple stand on a wooden boat in the Baltic sea among oil slicks and factory pollution.
Old Macdonald Revisited
May 18, 2018
Sometimes, bright ideas are just a simple tweak, which is what Raleigh, NC-based small agency Baldwin& made for its new client, tractor brand Kioti.
Dolphin
May 14, 2018
Impaled by a dolphin? There's a liquid fix for that. Pom Wonderful's new campaign takes the brand's "crazy healthy" tagline up a notch in both the crazy and healthy directions.
Couch
May 14, 2018
Impaled by a dolphin? There's a liquid fix for that. Pom Wonderful's new campaign takes the brand's "crazy healthy" tagline up a notch in both the crazy and healthy directions.
Venus de Milo on the go
May 07, 2018
"Sometimes, Naked Is Better." That's the newest tagline for Wonderful Pistachios, which is featuring Venus de Milo in a new campaign where she gets a voice, and some clothing, to tell consumers about shell-less pistachios.
Whopper Neutrality
January 23, 2018
Net Neutrality was repealed in December. It made plenty of headlines, but plenty of people don't know what it means. An unlikely advocate, Burger King, sets out to explain the impact of the FCC's vote in a new online video.
Nice Is Not Enough
December 12, 2017
Academy Award-winning cinematographer Emmanuel Lubezki ("Birdman," "Gravity" and "The Revenant") helms a new, politically charged film for Kind Healthy Snacks that reinforces the value of kindness by showing people who give help to those trying to
Last Call Forever
December 05, 2017
Budweiser taps into the zeitgest of extreme headlines and fake news by creating an insane event of its own: the return of Prohibition.
No Lazy Horses
October 13, 2017
Nissan is using goofy humor to target millennial and Generation X truck buyers in a new commercial for its Titan model.
Time
August 24, 2017
Surreality meets the travel bookings market in a new spot for Hotwire featuring "Silicon Valley" actor Martin Starr.
Make Defeat Your Fuel
June 28, 2017
Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.
Return of the Mac
May 18, 2017
Once again in time to ruin your swimsuit diet, Burger King and Cheetos are bringing back their innovation in "handheld" eating, Mac N' Cheetos.