March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
The Easter Bunny, Tooth Fairy and St. Patrick's Day leprechaun argue about Christmas in Channel 4's absurd holiday ad
December 11, 2020
U.K. broadcaster Channel 4 is out with its first-ever Christmas ad, and it's both in keeping with the brand's inclusive, quirky persona and the weirdness of 2020.
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
October 06, 2020
To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor into the 2020 holiday season.
September 22, 2020
The times, as everyone keeps telling us, are unprecedented. But in a new brand campaign from WeTransfer, the company issues a call to the creative community to use this moment of doubt to double up on creativity.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
August 31, 2020
Switching up our virtual conference call backgrounds to tropical locales or mountain retreats may be one way we’ve tried to ease the monotony of our grid-life funk.
August 20, 2020
Sony sets out to portray the multi-sensory experience of gaming on the new Playstation 5 console in its first global spot, an otherworldly blockbuster created out of Adam&Eve/DDB.
June 30, 2020
Klarna, the Swedish fintech brand, is highlighting its Swedish origins in its first major U.S. brand campaign, a series of absurdist comedy-style spots from new agency Mirimar.
January 02, 2020
There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.
December 10, 2019
U.K. reusable water bottle brand Chilly's has a Christmas campaign this year, and in line with its environmental benefits, it's all about gifting "responsibly."
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.