Tide: Turn to Cold
March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
Pizza Hut/KFC: Popcorn Chicken Pizza
February 17, 2021
Maybe it's something to do with the pandemic, but the public appetite for bizarre product mashups is never-ending.
Klarna: Pay in 4 small payments
February 03, 2021
Buy now, pay later firm Klarna will make its first Super Bowl foray with a commercial starring Maya Rudolph.
Tide: Jason Alexander Hoodie
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
TSB: Life Made More
December 23, 2020
"Friends" star David Schwimmer appears in a new campaign for British bank TSB, in which he roams the U.K. in a camper van.
The Easter Bunny, Tooth Fairy and St. Patrick's Day leprechaun argue about Christmas in Channel 4's absurd holiday ad
December 11, 2020
U.K. broadcaster Channel 4 is out with its first-ever Christmas ad, and it's both in keeping with the brand's inclusive, quirky persona and the weirdness of 2020.
A dog experiences Minecraft, Teams calls, Halo and more in Microsoft's holiday ad
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
Meijer: Christmas 2020
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
Mtn Dew: Garage Fridge/Every Time
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
Jameson: Lost Barrel 2020
October 06, 2020
To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor into the 2020 holiday season.
Rustlers: Better than you think
October 05, 2020
Little Red Riding Hood becomes best buddies with the Big Bad Wolf in a new U.K.
WeTransfer: Doubt. Create. Repeat
September 22, 2020
The times, as everyone keeps telling us, are unprecedented. But in a new brand campaign from WeTransfer, the company issues a call to the creative community to use this moment of doubt to double up on creativity.
Nissan: Heisman House
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
Coors Light: What a beautiful day
August 31, 2020
Switching up our virtual conference call backgrounds to tropical locales or mountain retreats may be one way we’ve tried to ease the monotony of our grid-life funk.
Sony's first global spot for Playstation 5 is an all-out sensory experience
August 20, 2020
Sony sets out to portray the multi-sensory experience of gaming on the new Playstation 5 console in its first global spot, an otherworldly blockbuster created out of Adam&Eve/DDB.
Setapp: Snake
August 18, 2020
A new campaign for Setapp, an app subscription service designed to help users complete tasks, puts a darkly comedic spin on the perils of not finishing what you started.
Swedish Song
June 30, 2020
Klarna, the Swedish fintech brand, is highlighting its Swedish origins in its first major U.S. brand campaign, a series of absurdist comedy-style spots from new agency Mirimar.
Duluth Trading Co: The Wayforgers
April 22, 2020
A bold new campaign for clothing retailer Duluth Trading Company celebrates the achievements of real-life, "wayforging" women.
Volkswagen: Excess where it matters
March 09, 2020
Volkswagen has snared stars from two of cable TV’s hottest dramas to star in a three-part ad series for its new Atlas Cross Sport crossover.
Ecover: Laundry Against Landfill
February 20, 2020
At London Fashion Week, which wrapped on Tuesday, many brands highlighted the environmental impact of fashion.
Jeweler’s Mutual: Jewelry Obsessed
January 02, 2020
There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.
Folgers: The Best Part of Waking Up (2019)
December 19, 2019
Folgers Coffee’s new campaign is such a departure for the brand that it begs the question: Is this really from Folgers or is it a spoof?
On the Beach: Sally
December 16, 2019
A new campaign from U.K. travel website On the Beach centers on the premise that everything seems better on the beach—even your worst nightmare.
Chilly's Bottles: Gift Responsibly
December 10, 2019
U.K. reusable water bottle brand Chilly's has a Christmas campaign this year, and in line with its environmental benefits, it's all about gifting "responsibly."
The first TV campaign for Thinx imagines a world where guys have periods
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.