March 24, 2021
Belgian women's rights organization Zij-Kant is the latest advertiser to highlight the chore gap
February 04, 2021
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game.
December 09, 2020
Helena Bonham-Carter, who already provided the voiceover for an Apple Watch ad earlier t
November 20, 2020
Celebrating in virtual world sucks. No hugs, no kisses, no clinking of glasses.
September 30, 2020
Harry's has always been the independent grooming company built by and for those who defy convention. This insight inspired Not the Same, a complete brand repositioning and creative platform that celebrates those who proudly go their own way.
February 25, 2020
Demand-side platform The Trade Desk, in breaking its first video ad campaign, gave creative agency BBH New York the difficult task of explaining programmatic advertising in plain English.
January 30, 2020
Hyundai-owned Genesis is taking on “old luxury” with a Super Bowl ad starring celebrity power couple Chrissy Teigen and John Legend, scoffing at stuffy symbols of excess, like pretentious, plastic-surgery-ridden rich people.
December 13, 2019
This season, it seems brands have been leveraging disappointment over trite gifts to highlight how extraordinary their own offerings are.
November 04, 2019
Mariah Carey reprises her mega-hit "All I Want for Christmas" in a festive spot from the Frito Lay-owned potato chip brand Walkers.
October 08, 2019
Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand.
August 08, 2019
Pet healthcare company VCA, which was recently acquired by Mars, is behind a new branded content series running on Refinery 29 that puts the spotlight on rescue animals and their owners in Los Angeles.
July 30, 2019
Rebel Wilson is so fed up with terrible dates that she’s started her own love advice podcast.
February 26, 2019
A month after Gillette debuted a controversial spot about male behavior in the #MeToo era, here's another razor brand aiming to highlight a more complicated and sensitive side to the modern man.
February 20, 2019
Unilever brand Lynx (aka Axe) is the latest brand to tap into the phenomenon of ASMR, in a series of videos for its Shower & Shave range that teach men how to shave in the shower.
November 30, 2018
Comedian Amy Sedaris loves cooking and entertaining, as evidenced the meals and crafts she whips up in her semi-fictional TV series “At Home with Amy Sedaris.” She plays a similarly enthusiastic host in spots for Vanity Fair napkins from agency Wo
August 03, 2018
Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.
December 07, 2017
What might kids think of Trump's wall? A new video for Esperanza Immigrant Rights Project gives them a wall as a toy, and we find out.
November 14, 2017
LoterÃas y Apuestas del Estado, Spain's State Lottery, has become a serious contender in the holiday ad stakes over the last couple of years, in particular with 2015's
October 10, 2017
It may be 80 degrees in New York but the never-ending summer isn't stopping marketers from moving forward with holiday plans--early as usual.
September 18, 2017
Netflix is extending its "joke" billboards to TV during the Emmy Awards.
July 26, 2017
A woman dumps her boyfriend but he just can't let go in a new music video by Fabich, directed by Caviar's Ollie Wolf. That's literally -- he grips her ankle and lets himself be dragged around by her wherever she goes.
June 20, 2017
Audi has teamed up with the forthcoming "Spider-Man: Homecoming" movie for a spot in which Peter Parker (played by Tom Holland) takes his driver's test on the new Audi A8.
June 15, 2017
As unlimited data wars heat up among the big carriers (Sprint just debuted a free year's worth offer), AT&T is looking
June 05, 2017
Equinox steps out for Pride Month with a new short film meant to celebrate the LGBTQA community.
June 02, 2017
Bacardi has tapped into the social media phenomenon of the "boomerang" -- back and forth videos that loop scenes and moments of life -- for its summertime spot this year.