February 04, 2021
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game.
September 30, 2020
Harry's has always been the independent grooming company built by and for those who defy convention. This insight inspired Not the Same, a complete brand repositioning and creative platform that celebrates those who proudly go their own way.
February 25, 2020
Demand-side platform The Trade Desk, in breaking its first video ad campaign, gave creative agency BBH New York the difficult task of explaining programmatic advertising in plain English.
January 30, 2020
Hyundai-owned Genesis is taking on “old luxury” with a Super Bowl ad starring celebrity power couple Chrissy Teigen and John Legend, scoffing at stuffy symbols of excess, like pretentious, plastic-surgery-ridden rich people.
October 08, 2019
Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand.
August 08, 2019
Pet healthcare company VCA, which was recently acquired by Mars, is behind a new branded content series running on Refinery 29 that puts the spotlight on rescue animals and their owners in Los Angeles.
February 26, 2019
A month after Gillette debuted a controversial spot about male behavior in the #MeToo era, here's another razor brand aiming to highlight a more complicated and sensitive side to the modern man.
February 20, 2019
Unilever brand Lynx (aka Axe) is the latest brand to tap into the phenomenon of ASMR, in a series of videos for its Shower & Shave range that teach men how to shave in the shower.
November 30, 2018
Comedian Amy Sedaris loves cooking and entertaining, as evidenced the meals and crafts she whips up in her semi-fictional TV series “At Home with Amy Sedaris.” She plays a similarly enthusiastic host in spots for Vanity Fair napkins from agency Wo
August 03, 2018
Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.
July 26, 2017
A woman dumps her boyfriend but he just can't let go in a new music video by Fabich, directed by Caviar's Ollie Wolf. That's literally -- he grips her ankle and lets himself be dragged around by her wherever she goes.