Frito-Lay starts a debate about whether chips in a sandwich are acceptable
April 16, 2021
Putting potato chips between slices of bread, aka the "crisp sandwich," has long been renowned as a lazy lunchtime option by U.K. consumers, although to foodies the idea is arguably anathema.
Xbox 'reboxes' consoles to unite generations through gaming
February 09, 2021
Various advertisers have attempted to tackle the issue of loneliness among the older generation in recent years; among them, Cadbury in its
Cadillac: Edgar Scissorhands
February 07, 2021
Last year for the Super Bowl, Jeep breathed new life into a pop culture classic when it
GM: No Way, Norway
February 03, 2021
Norway ranks way ahead of the U.S. when it comes to electric vehicle adoption—a fact that does not sit well with Will Ferrell in General Motors’ Super Bowl ad.
GM: Norway teasers
February 02, 2021
General Motors has enlisted Will Ferrell to help make its case for electric vehicles.
Samuel Adams: Clydesdales
January 26, 2021
The Clydesdales will be in the Super Bowl after all—just not from Budweiser and only in Boston and New York. Those are the markets in which Sam Adams will run an ad during the Super Bowl that pokes fun at Bud’s iconic horses.
Miller Lite: Office Holiday Party
November 19, 2020
Of all the changes COVID-19 brought into our lives, the most noteworthy for office-goers may be the requirement to work from home.
Brut: No Messing About
November 18, 2020
Soccer player-turned-movie tough guy Vinnie Jones plays on his East End geezer image in a new campaign for Unilever men's fragrance Brut.
McDonald's: Inner Child
November 12, 2020
McDonald's is out with its U.K. Christmas ad, and it's one that will strike a chord with any parent of a teenager.
Argos: An Evening with AbracaDaisy & The Incredible Lucy
November 02, 2020
U.K. retailer Argos once again plays on nostalgia for its print catalog in its holiday spot this year, centered on a spectacular magic show that two little girls put on for their family.
Hennessy's stylish saga spotlights Black chess Grandmaster Maurice Ashley
September 14, 2020
Maurice Ashley, the first ever Black chess grandmaster, is the subject of the latest film from Hennessy in its "Wild Rabbit" series. In a campaign that
Coors Light: What a beautiful day
August 31, 2020
Switching up our virtual conference call backgrounds to tropical locales or mountain retreats may be one way we’ve tried to ease the monotony of our grid-life funk.
Powerade: More power for me
August 02, 2020
Sports drink marketing has gone soft, presenting a sanitized version of competition that looks nothing like what our audience experiences on the court and sees in their feeds.
Piggy bank
July 24, 2020
It’s been said that nothing is more personal than money. Fact is, people accrue different amounts of it for different reasons with different sets of goals.
Best of 2020 No. 25: Libresse journeys into the uterus to tell women's 'Wombstories'
July 01, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
Starburst: Best Enjoyed Vertically
June 23, 2020
Starburst is promoting Swirlers, its first "vertically-shaped" candy, with a campaign that has fun with the vertical format. The campaign by DDB Chicago is designed to be viewed on mobile and taps into the trend for mobile-friendly vertical conten
Maltesers: Isolation Life
May 08, 2020
Mars Wrigley-owned chocolate brand Maltesers is using the medium of video calls to show there can be a humorous side to life under lockdown, in a new coronavirus-era addition to its ongoing
Tena: Ageless
March 12, 2020
Yorgos Lanthimos, director of Oscar-winning film "The Favourite," helms a bold TV campaign for incontinence brand Tena that opens up the conversation about the positive realities of aging for women while challenging perceptions around incontinence
Lurpak: Where there are cooks
March 10, 2020
The world may be going to hell in a handcart, but Lurpak butter's latest epic spot suggests cooking might just save us.
McDonald's: Resurrected Happy Meal toys
November 06, 2019
Starting tomorrow, parents will have extra incentive to pull into the McDonald’s drive-through.
Wall Street Journal: Read Yourself
November 04, 2019
The Wall Street Journal steers consumers away from the din and confusion of social media and digital messages in its new brand campaign, “Read Yourself Better.”
McDonald's: Happy Meal 40th Anniversary Happy Meal toys
November 01, 2019
McDonald’s is bringing back some of its most popular Happy Meal toys in a nostalgic bid to drum up visits from families with young children—or collectors hungry to snag another Beanie Boo, Furby or Hello Kitty.
IFAD: Still I Rise
October 31, 2019
Camille Summers-Valli directed 'Still I Rise', a campaign for UN IFAD (International Fund for Agricultural Development).
Apple: Introducing Apple 11
October 31, 2019
Apple shows off those new features and more in a high-energy spot directed by Kim Gehrig of Somesuch.