February 10, 2021
As the pandemic continues and COVID fatigue sets in, public awareness campaigns are having to turn to new tactics to get people to pay attention to what they should be doing. For example, a new set of PSAs from the Oregon Health Authority encourag
January 11, 2021
To showcase the rugged Ford Bronco Sport to the public for the first time, the Detroit-area auto manufacturer has enlisted Wieden+Kennedy New York to create a debut ad campaign that emphasizes the 4x4 SUV’s ruggedness and distinguishes it from the
August 31, 2020
The U.S. Open kicks off today, with Venus and Serena Williams both competing and the latter making a bid for her 24th Grand Slam singles title. To mark it, Nike this weekend released a highly emotional spot featuring the two sisters.
June 29, 2020
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.”
February 24, 2020
There was an outpouring of love, grief and memories of Kobe Bryant and his daughter Gianna at the Staples Center in Los Angeles this morning.
January 22, 2020
Procter & Gamble Co. is bringing back Isaiah Mustafa—a.k.a. the Man Your Man Could Smell Like—alongside his “son” as Old Spice celebrates the 10th anniversary of its iconic campaign with new TV, digital, social and event effort.
October 08, 2019
Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand.
June 25, 2019
Alma Har’el, the driving force behind Free the Bid, the groundbreaking initiative that encouraged companies to provide more opportunities for women directors in commercials, is ex
April 15, 2019
Nike, which has stuck by Tiger Woods through his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign.
November 27, 2018
Brands have been on the women’s empowerment bandwagon for years--or at least they say they are. But when it comes to putting their money where their press releases are, many fall short.
September 17, 2018
Ahead of the Berlin Marathon this past weekend, Nike released the latest spot in its “Just Do It” series, a contemplative short film from Wieden & Kennedy featuring the steady patter of sneakers against pavement, as motivational affirmations s
August 08, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design and Digital/Integrated.