April 01, 2021
Major League Baseball returns tonight, but what makes this season truly different for fans is its sheer normalcy—or, at least, the huge effort it’s taken to get back to a normal experience.
February 17, 2021
Mastercard has tapped actor and singer Jennifer Hudson to help promote its new "Strivers Initiative," a consumer-facing platform supporting Black female business owners.
February 01, 2021
Slowly, Confederate monuments across the country are coming down, whether through political decree or ropes and strong arms. Often, the pedestals upon which the statues stood remain in place, but empty—enduring symbols of a stain on history.
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
November 03, 2020
No matter how the election turns out, Athleta is offering hope for the future with a female-focused spot “Women Run It All.” The 60-second ad, which was created with Yard NYC, shows an upbeat montage of a diverse set of women in various ages and e
August 24, 2020
We created a unique and entertaining voice and introduced an iconic visual universe for the brand. We brought the story to life through the introduction of the Hardee’s manager, whose values and passion reflect always doing things the right way.
August 12, 2020
Sustainability has become an increasingly significant pillar of Ikea's brand. Since 2015, all of its cotton has come from sustainable sources and the brand is working toward sourcing more of its wood from such sources this year.
May 08, 2020
Just ahead of Mother’s Day, Facebook highlights hope in a new spot centered on expectant moms and babies born during pandemics—including this one.
April 28, 2020
Coors Light references beer’s role in historical events like the Great Depression and the Revolutionary War in a new ad that positions the brew as something to help cope with the coronavirus.
March 03, 2020
In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.
February 25, 2020
Demand-side platform The Trade Desk, in breaking its first video ad campaign, gave creative agency BBH New York the difficult task of explaining programmatic advertising in plain English.
January 21, 2020
The National Football League tackled the politically charged issue of police shootings of black men with an ad that ran during Sunday’s conference championship games.
November 04, 2019
The Wall Street Journal steers consumers away from the din and confusion of social media and digital messages in its new brand campaign, “Read Yourself Better.”
September 05, 2019
Building on its award-winning “Truth” platform, the New York times turns the spotlight on the gender gap in sports in time for the U.S. Open semi-finals.
June 25, 2019
Alma Har’el, the driving force behind Free the Bid, the groundbreaking initiative that encouraged companies to provide more opportunities for women directors in commercials, is ex
May 17, 2019
Calvin Klein is known for its seductive and racy advertising, but now it’s gone totally surreal in a new ad that features supermodel Bella Hadid locking lips wit
May 10, 2019
This Mother’s Day, Google is paying homage to the original voice-activated assistant. In a 60-second spot by Swift, kid after kid echoes the same, age-old refrain: “Hey, Mom!”
February 26, 2019
Booking.com, the Dutch travel booking site, is targeting U.S. vacationers heavily with its latest campaign, urging them to stop just scrolling through travel sites on social media and "Be a Booker."