March 25, 2021
It’s not easy being green, but Kermit the Frog might have better luck fronting Adidas Originals’ new campaign for its newly sustainable Stan Smith shoes.
March 17, 2021
World Cup champ Megan Rapinoe channels famous deodorant campaigns with a twist in a new spot from Edelman for Schmidt’s, a certified natural brand in the category. “Look at me.
February 04, 2021
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game.
February 04, 2021
Anheuser-Busch InBev’s first-ever corporate Super Bowl ad is less about the brewing giant’s individual brands—and more about the role that beer in general plays in people’s lives.
January 27, 2021
In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging women, particularly those who are active in their communities, to run for office.
January 27, 2021
Coors has found a new way to crash the Super Bowl: by implanting ads into people’s dreams. Yes, seriously.
January 19, 2021
Ford Motor Co. today will begin running new 30- and 60-second ads that stress unity following riots this month at the U.S. Capitol that left 5 dead.
January 14, 2021
It’s not a great time for expertise. Doctors plead with the public to wear masks and get vaccinated, and election officials point to the most secure election in American history amid cries of fraud.
January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
January 11, 2021
To showcase the rugged Ford Bronco Sport to the public for the first time, the Detroit-area auto manufacturer has enlisted Wieden+Kennedy New York to create a debut ad campaign that emphasizes the 4x4 SUV’s ruggedness and distinguishes it from the
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
October 12, 2020
Unilever’s SheaMoisture is launching its first new campaign in more than two years and its first under new CEO Cara Sabin from two new shops—Omnicom’s BBDO and Black-owned Joy Collective.
August 28, 2020
Dashlane, the password management service, made a big splash with its first Super Bowl ad earlier this year, a mythological farce featuring a ferr
July 02, 2020
Spotify is promoting its new Premium Duo subscription plan for couples living at the same address with a TV spot that puts interviews with real-life couples into the mouths of adorable puppets.
June 24, 2020
While many parts of the world have started to come out of total lockdown from the pandemic, the threat of coronavirus
May 21, 2020
Ajinomoto is out with a celeb-filled social campaign showing support of Asian American restaurants during the coronavirus pandemic.
April 27, 2020
Microsoft shows how its Teams platform is helping businesses and organizations to co-ordinate their Covid-19 relief efforts during the pandemic in a global TV ad which itself was created entirely on the platform.
March 03, 2020
IHOP is introducing "cereal pancakes" to its menu in a new campaign starring a "Child Executive Officer."
January 28, 2020
Microsoft is the latest Super Bowl marketer putting women front-and-center and trying to be more inclusive in its commercial.
January 24, 2020
In Ikea’s new brand campaign, its commitments—to sustainability, inclusivity and innovation—are as crystal clear as the glass doors on its popular Billy cabinets.
November 06, 2019
At a time when gender dynamics are increasingly in the spotlight, many brands are incorporating the issue into their advertising.
July 11, 2019
In McCann New York’s latest for Chick-fil-A, a group of burger giant execs gather in the board to do damage control on a crisis: A mole in the company has be
July 02, 2019
These days, anyone with a phone can share their own makeup expertise and post a tutorial online.
June 10, 2019
Earlier this year, Spotify showed us how it easily integrates into people’s everyday (sometimes embarrassing) lives in hilarious s
May 30, 2019
Nissan North America is switching gears to convey the emotional experience of driving its Leaf Plus long-range electric car, rather than leaning too heavily on the vehicle's specs, in a new campaign featuring a driver who can fly through the air.