March 11, 2021
The Obamas, Clintons, Bushes and Carters have come together to promote the COVID-19 vaccine in two new Ad Council PSAs that debuted today on the one-year anniversary of the World Health Organization declaring the virus a global pandemic.
March 03, 2021
Pulling double duty as teacher and work-from-home warrior is a familiar trope for white collar workers this long into the pandemic.
February 24, 2021
Last year, mother-focused personal care brand Frida Mom made a splash with its ad that was rejected from the Oscars
February 08, 2021
The Sesame Street classic “People in Your Neighborhood” gets a delivery-themed overhaul in DoorDash’s Super Bowl ad debut, a performance led by Daveed Diggs and filled with some of the children’s show’s well-known characters.
February 05, 2021
A glass portrait honoring Kamala Harris, unveiled in front of the Lincoln Memorial yesterday, symbolizes her achievement in shattering the "glass ceiling" by becoming the country's first female vice
November 23, 2020
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
November 05, 2020
FedEx's ad gearing up for the holidays starts off more like a spot from a big sports brand.
September 03, 2020
Jack Daniel’s is a product of process and ingredients, but also of Lynchburg, TN. For over 150 years, these people have made every drop of Jack Daniel’s enjoyed around the world.
July 23, 2020
This campaign is designed to overcome the growing apathy towards water filtration. To do this, we transformed factual product benefits into a relevant story that makes PUR an emotional desire and not just a rational need. Our stories take place
June 16, 2020
With more than 35 million Americans now unemployed due to the pandemic, a new campaign by recruitment brand Monster.com gives voice to some of the frustrations of the current "work" environment.
March 03, 2020
In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.
January 06, 2020
After a succession of celebrities and athletes like John Stamos, Misty Copeland and Cam Newton, Danone’s Greek yogurt brand Oikos has enlist
December 17, 2019
If suffering through middle school proves anything, it’s that kids take labels very seriously. Jock, nerd, loser, poser, class clown, troublemaker—they stick, and kids often adopt them as part of their personas.
November 07, 2019
We’re starting to see a trend—marketers are catching on the fact that when it comes to presents, the magic is not in what’s inside the box, but it’s the box itself!
September 11, 2019
It’s impossible to predict the next big thing, but it’s almost guaranteed to be something ridiculous. So why not alpaca toupées?
August 23, 2019
A new campaign by nonprofit Partnership for Drug Free Kids depicts the toxic effect of opioid addiction, not on the addict themselves, but on those around them.
May 01, 2019
The Home of the Whopper is introducing "Real Meals" meant to match people’s moods. In a way, they're polar opposite of competitor McDonald's feel-good Happy Meals for kids.
April 24, 2019
Thomas Twining stars in fresh ads for teas, taking credit for creating new blends being sold nearly 300 years after his death.
April 23, 2019
Ahead of the women's soccer World Cup, to be held in France this June, Fox Sports is on a mission to get viewers fired up about the U.S. team in a series of new TV ads.
January 07, 2019
Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.
November 14, 2018
As winter descends upon us, few will be rejoicing at the prospects of blizzards, freezing winds and snow shovels. Except, apparently, gaming fans, who now have the perfect excuse to stay home all day on their consoles.
October 12, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
September 25, 2018
Academy Award-winner Michel Gondry and his brother Olivier, both acclaimed directors, have collaborated on a new, cinematic, surrealistic series of (very) short films, part of a new campaign for Las Vegas resort Park MGM by Virtue.
March 21, 2018
PlayStation's spot for its forthcoming "God of War" game offers some impressive CGI and an epic feel reminiscent of "Game of Thrones" or "Lord of the Rings."
February 06, 2018
As Valentine's Day approaches, the latest spot from American Greetings underlines how sometimes, sending a card is a good way of putting into words feelings you can't articulate in everyday life.