Hellmann's : 1 800 Sandwich
Love is...mayo and two slices.
Published On
Feb 16, 2012

Editor's Pick
What's the perfect Valentine's gift for a guy? Following the old adage that the way to a man's heart is through his stomach, Hellmann's launched a Valentine's Day special this week for men that love their mayo. Agency Ogilvy NY created a website, 1-800-Sandwich, where women could order sandwiches for delivery to their man in Manhattan specifically for 14th February, donating $1 from each sandwich to charity. The sandwiches were delivered along with a personal message and a photo of the delivery relayed to the sender.
Credits
- Date
- Feb 17, 2012
- Agency :
- Ogilvy-New York
- Chief Creative Officer :
- Steve Simpson
- Executive Creative Director :
- Alison Gragnano
- Creative Director :
- Debra Fried
- Creative Director :
- Jacki Leak
- Art Director :
- Silvina Guerreiro
- Copywriter :
- Lee Seidenberg
- Executive Producer :
- Lynn Roer
- Brand :
- Hellmann's
- Client :
- Hellmann's
- Associate Creative Director, Art Director :
- Guido Boehm
Need a credit fix? Contact the Creativity Editors
Project Type
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