Channel 4 Gets 100-Year-Old Women to Announce Shows on Centenary of Women's Vote

Film by 4Creative Will Also Mark the Anniversary

Published On
Feb 02, 2018

Editor's Pick

With the U.K. gearing up to celebrate the 100th anniversary of votes for women, Channel 4 is marking the centenary by having three 100-year-old women as continuity announcers.

The selected 100 year olds--Millie, Beattie and Margaret-- will be introducing all its shows over the next week. All three were all born in 1918, the year when the Representation of the People Act gave some women aged over 30 and men older than 21 the right to vote.

As well as providing the links to programmes throughout the week, the women will share their experiences of growing up as a woman over the past 100 years. Extended versions of their interviews will go out across Channel 4's social media platforms flagged by the hashtag #Vote100.

In addition, an empowering film, specially created to mark the anniversary by Channel 4's in-house agency 4Creative, will play out across Channel 4's channels. The film, 100 Years and Counting, celebrates the progress women have made over the past century. The voiceover lists things women couldn't do 100 years ago due to law or social attitudes: from voting to driving to wearing a miniskirt, juxtaposed with visuals show women now doing those things.

Channel 4 has previous highlighted different issues with its continuity announcers -- including announcers with disabilites such as stammering or Tourette's, It also used Lego Batman to announce peak-time shows in a tie-up with the Warner Bros. movie last year.

Credits

Date
Feb 02, 2018
Agency:
4Creative
Brand:
Channel 4
Client:
Channel 4
Head of Marketing:
James Walker
Group Marketing Manager:
Grace Ayres
Marketing Executive:
Maya Padhya
Executive Creative Director:
Alice Tonge
Creative Director:
Eoin McLaughlin
Creative Team:
Francesca van Haverbeke
Creative Team:
Anne-Grit Maier
Business Director:
Jane English
Senior Producer:
Fiona Wright
Director:
Alex Boutell
Creative:
Alex Boutell
Editor:
Nick Allix
Edit:
The Playroom
Director:
Barry Dyer
Editor:
Barry Dyer
Director, Photography:
Annette Remler
Art Director:
Simon Davis
Online:
Dean Wyles
Production:
Envy
Audio Producer:
Rich Martin
Grade:
Danny Wood

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Project Type