Last year, RPA and the Newport Beach Film Festival gave us serious shudders with "Mandible," a grotesque and gory spot to promote the film festival.

This year, the agency returns to mark the 15th year of the fest, with a spot that uses the perspective of the festival's projectionist, who has seen every single movie shown in the last 15 years. "Bedtime Story" features the projectionist starting to tell a regular ole bedtime tale to his daughter, until he veers off into really not-okay-for-kids territory, re-enacting scenes and references from "Fargo," "Memento," "Her," and more. Tool's Tom Routson directs.