160 Girls Project : Equality Effect (Podium)

BBDO Toronto and 160 Project Raise Awareness for Girls' Plight in Kenya

Published On
Oct 11, 2013

Editor's Pick

To honor the International Day of the Girl today, BBDO Toronto created this outdoor campaign for the 160 Girls Project, an organization that seeks to protect Kenyan girls from rape and defilement. The country this year saw a landmark ruling against its police, who now face imprisonment if they fail to thoroughly investigate rape crimes against girls.

To celebrate the victory on this special day, the agency erected billboards across the country that at first read "Justice is nowhere for child rape victims." Afterwards, the Senator of the Kenyan county of Meru took a paintbrush to the billboards and drew a bright pink slash through the word "nowhere," transforming the message into one of hope: "Justice is now here for child rape victims."

The campaign also included a giant 1st place champion platform during an "Access to Justice" marathon in Meru. It was large enough to fit several girls, showing that all of them were winners. The effort also features a website at 160girlsproject.com.

Credits

Date
Oct 11, 2013
Agency:
BBDO-Toronto
Brand:
160 Girls Project
Client:
160 Girls Project
Creative Director:
Peter Ignazi
Creative Director:
Carlos Moreno
Art Director:
Alice Blastorah
Writer:
Shiran Teitelbaum
Designer:
Mike Nugent
Digital Art Director:
Danny Bang
Art Director:
Craig Brandon
Writer:
Johnny Pavacic

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Project Type