With 17 Minutes to Live, Man Throws Party
Muhtayzik-Hoffer Launches New Spot for Do.com
Published On
Sep 26, 2013
Editor's Pick
Salesforce startup Do is a productivity app that lets you share and assign tasks, track progress, and work with a group of people, all on mobile. To promote it, Muhtayzik-Hoffer goes the unconventional route with one of the toughest tasks possible: Throwing a goodbye party for yourself when you only have 17 minutes left to live. Whether it's getting some meatloaf or making sure all your friends are there, Do makes it happen.
The agency showed how the app also helps make life easier for mobsters in a previous spot.
Credits
- Date
- Sep 26, 2013
- Brand:
- Do.com
- Client:
- Do.com
- Agency:
- M/H VCCP
- Writer:
- Mike Gallucci
- Art Director:
- Stevan Chavez
- Creative Director:
- Diko Daghlian
- Executive Creative Director/Production:
- John Matejczyk
- Executive Producer:
- Michelle Spear
- Producer:
- Kelli Bratvold
- Director/Editor:
- Paul Trillo
- Director, Photography:
- Eric Noren
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Project Type