With 17 Minutes to Live, Man Throws Party

Salesforce startup Do is a productivity app that lets you share and assign tasks, track progress, and work with a group of people, all on mobile. To promote it, Muhtayzik-Hoffer goes the unconventional route with one of the toughest tasks possible: Throwing a goodbye party for yourself when you only have 17 minutes left to live. Whether it's getting some meatloaf or making sure all your friends are there, Do makes it happen.

The agency showed how the app also helps make life easier for mobsters in a previous spot.