Ogilvy & Mather : 1969 Denim Studio Masako Profile
Behind the threads.
Editor's Pick
After bringing on board new agency Ogilvy & Mather and new CMO, Seth Farbman, former Ogilvy Senior Partner/Worldwide Managing Director, Gap finally unveils its new campaign, which focuses on the brand's 1969 denim line. The brand tapped a journalist and trendspotting blog Cool Hunting to spend time at the brand's L.A. 1969 denim studio to find material for more than 30 videos that will be seeded in various online outlets, including Hulu, Daily Candy, ShopStyle and Refinery 29. The campaign also includes print ads that will run in mags like Vogue, Men's Health and Lucky, as well as a foodie-friendly component, "Pico de Gap," a taco truck that will sell $1.69 tacos--or give them free to Gap-wearers.
Read the full story on the new Gap campaign here.
Credits
- Date
- Aug 01, 2011
- Agency:
- Ogilvy & Mather
- Chairperson:
- John Seifert
- Chief Creative Officer:
- Steve Simpson
- Creative Director:
- Michael Paterson
- Creative Director:
- Jason Marks
- Copywriter:
- Sam Mazur
- Copywriter:
- Amy Thomas
- Art Director:
- Sun An
- Art Director:
- Sally Kim
- Art Director:
- Eddie Shieh
- Creative Partner:
- Mutt Industries
- Executive Director, Creative Technology:
- Jordan Berkowitz
- Director, Production:
- Patti McConnell
- Manager of Art Buying:
- Cindy Rivet
- Executive Producer:
- Peter Bassett
- Senior Content Producer:
- Elizabeth Lucas
- Content Producer:
- Sharon Mendelow
- Content Producer:
- Jessica Fiore
- Content Producer:
- Leslie D'Acri
- Associate Director, Print Production:
- Bianca Lau
- Digital Producer:
- Jessica Gueco
- Digital Producer:
- Veronica Oleynik
- Executive Creative Director:
- Walt Connelly
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