Mother's Mark Waites Wrote and Directed This Painfully Funny Film About a Commercial Shoot

Mobile Social Network Vero Collaborated With DMC Film on Project

Published On
Jan 30, 2018

Editor's Pick

Anyone who's ever worked on a commercial shoot is bound to recognize some of the painfully funny moments in "The 1st," a new film by mobile social network Vero. And, hopefully, you won't recognize yourself.

Vero teamed up with DMC Film, the content studio co-founded by Michael Fassbender and Conor McCaughan, and Mother's co-founder Mark Waites, who wrote and directed it. The trailer, which is promoting Vero's content, can be seen here; the full film, available exclusively on Vero, tells the story of Kelly, an experienced 1st assistant director who steps in to cover someone else who's got flu, on a shoot.

It's being directed by a pretentious agency creative-turned-director who comes up with some gems such as "I was always a director...I just wasn't directing." Then the rumor starts that Kelly's presence on a shoot is somehow cursed. Couple that with the fact that the commercial is for milk and involves a large installation of carefully balanced milk bottles....and you just know disaster is around the corner.

With spot-on casting, performances and perfectly-drawn characters,the 12-minute film is a great watch for anyone involved in the industry.

Credits

Date
Jan 30, 2018
Brand:
Vero
Client:
Vero
Production Company:
DMC Film
Production Company:
Mother
Financier:
Vero
Financier:
Mother
Writer:
Mark Waites
Director:
Mark Waites
Executive Producer:
Mark Waites
Executive Producer:
Robert Saville
Executive Producer:
John Hassay
Executive Producer:
Michael Fassbender
Executive Producer:
Conor McCaughan
Executive Producer:
Daniel Emmerson
Executive Producer:
Ayman Hariri
Producer:
Theo Barrowclough
Producer:
Shabana Mansuri
Cinematographer:
Ray Coates
Production Designer:
Mikey Hollywood
Editor:
Dominic Leung
Casting:
Amanda Tabak
Starring:
Steve Oram
Starring:
Morgan Watkins
Starring:
Cariad Lloyd
Starring:
Simon Greenall
Starring:
A.G. Longhurst
Starring:
Amelia Ryan
Starring:
Benthe De Vries

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Project Type