This Cheese Brand Made a Voucher Out of a 2000-Piece Jigsaw Puzzle
Colenso BBDO Created Promotional Campaign for New Zealand's Mainland Cheese
By
Alexandra Jardine
Published On
Feb 22, 2018
Editor's Pick
New Zealand brand Mainland Cheese's tagline is "Good things take time." So agency Colenso BBDO based a promotional campaign for the Fonterra-owned brand on something that takes a lot of time: a 2000- piece jigsaw puzzle.
The agency created a limited edition "voucher" in the form of a jigsaw that people could apply for via Facebook in December. So far, 10 of the jigsaws have been completed--the prize being a 20kg lump of vintage cheese. The fastest completion time? 45 hours. That must have been a real cheese fan.
Credits
- Date
- Feb 22, 2018
- Agency :
- COLENSO BBDO-Auckland
- Brand :
- Mainland Cheese
- Client :
- Mainland Cheese
- Group Marketing Manager :
- Margaret OSullivan
- Senior Brand Manager :
- Lucie Baker
- Digital Engagement Manager :
- Rob MacDonald
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Project Type