Glue London has created an integrated campaign for the U.K.'s Green Party, aiming to get the party's first ever MP into Parliament.

With a general election called for May 6, advertising for Britain's three main parties are in full swing. With its web/mobile, video and poster campaign, Glue is positioning the Green Party as a real alternative to Labor, Conservative and Liberal Democrat parties, while educating voters on the party's stance beyond environmental issues.

On the main site, visitors can watch the campaign video, learn about party policies, take a Policy Matchmaker test and create a customized policy video to send to friends.

Posters include a text code linking to the mobile site which houses policy info.

Read more about the making of the campaign on the blog of Glue London's Dom O'Brien.