Coke Turns Bottles Into Paintbrushes, Water Sprays and More in Vietnam Recycling Initiative
Special Caps are Given Away with 40,000 Coke Bottles
May 27, 2014
Coke is encouraging customers in Vietnam to reuse their plastic bottles by giving away caps that will transfom the bottle for use as a paintbrush, water squirter, pencil sharpener and more (you can see the various uses in this case study video). The caps are being given away with 400,0000 Coke purchases across Vietnam and the agency, Ogilvy & Mather Beijing, plans to roll out the program across Asia starting with Thailand and Indonesia. O&M worked with packaging designers Maxx-Marketing on developing the caps.