Coke Turns Bottles Into Paintbrushes, Water Sprays and More in Vietnam Recycling Initiative

Special Caps are Given Away with 40,000 Coke Bottles

Published On
May 27, 2014

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Coke is encouraging customers in Vietnam to reuse their plastic bottles by giving away caps that will transfom the bottle for use as a paintbrush, water squirter, pencil sharpener and more (you can see the various uses in this case study video). The caps are being given away with 400,0000 Coke purchases across Vietnam and the agency, Ogilvy & Mather Beijing, plans to roll out the program across Asia starting with Thailand and Indonesia. O&M worked with packaging designers Maxx-Marketing on developing the caps.

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Credits

Date
May 27, 2014
Agency :
Ogilvy & Mather-Beijing
Brand :
Coca-Cola
Client :
Coca-Cola
Product Designer :
MAXX-Marketing
Creative Director :
Graham Fink
Creative Director :
Juggi Ramakrishnan
Creative Director :
Wilson Chow
Creative Director :
Jiankai Lu
Copywriter :
Juggi Ramakrishnan
Art Director :
Chenghao Xie
Art Director :
Morris Ku
Art Director :
Yongqiang Hu
Art Director :
Gan He
Photographer :
Xiaohang Liu
Assistant Camera :
Morris Ku
Video Editor :
Morris Ku
Producer :
Jeff Wong
Producer :
Lin Ma
Producer :
Tony Liang
Producer :
Zefeng Xu
Production :
Mili Films
Designer :
Chenghao Xie
Designer :
Soonguan Poh
Production Coordinator :
Tracy Wu
Product Design and Production :
Andrew Kwan
Product Design and Production :
Eric Cheng
Film Producer :
Gordon Westman
Film Production Company :
Fatman Films
Film Director :
Andrew Piggott
Film Director :
Andrew Steven
Film Director :
Thomas Gregg
Film Production Manager :
Whiwei Hsiao (Mili Films)

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Industry
Food and Beverages
Project Type
Case Study
Tags
Beverages

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