Asics : 33
These shoes defy gravity
Published On
Apr 05, 2011
Editor's Pick
A 72 square-foot giant floating shoe, made entirely of ping-pong balls, is the centerpiece of this spot for ASICS' new Gel-Blur 33 sneakers.
The shoe was constructed from scratch by ASICS' agency Vitro, using 3kg of ping pong balls, and took a month to build. It hovers two feet off the ground - highlighting the lightweight shoe's positioning as the 'arch enemy' of gravity.
Credits
- Date
- Apr 05, 2011
- Brand:
- Asics
- Client:
- Asics
- Agency:
- Vitro
- Executive Creative Director:
- John Vitro
- Creative Director:
- KT Thayer
- Art Director:
- Kevin Lukens
- Art Director:
- David Reyes
- Art Director:
- Ali Filsoof
- Copywriter:
- Schuyler Vanden Bergh
- Agency Producer:
- Mickey Strider
- Director:
- Alex Ogus
- Production/Editing:
- TWC
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
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