Asics : 33
These shoes defy gravity
Published On
Apr 04, 2011
Editor's Pick
A 72 square-foot giant floating shoe, made entirely of ping-pong balls, is the centerpiece of this spot for ASICS' new Gel-Blur 33 sneakers.
The shoe was constructed from scratch by ASICS' agency Vitro, using 3kg of ping pong balls, and took a month to build. It hovers two feet off the ground - highlighting the lightweight shoe's positioning as the 'arch enemy' of gravity.
Credits
- Date
- Apr 05, 2011
- Brand :
- Asics
- Client :
- Asics
- Agency :
- Vitro
- Executive Creative Director :
- John Vitro
- Creative Director :
- KT Thayer
- Art Director :
- Kevin Lukens
- Art Director :
- David Reyes
- Art Director :
- Ali Filsoof
- Copywriter :
- Schuyler Vanden Bergh
- Agency Producer :
- Mickey Strider
- Director :
- Alex Ogus
- Production/Editing :
- TWC
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