Asics : 33

These shoes defy gravity

Published On
Apr 04, 2011

Editor's Pick

A 72 square-foot giant floating shoe, made entirely of ping-pong balls, is the centerpiece of this spot for ASICS' new Gel-Blur 33 sneakers.

The shoe was constructed from scratch by ASICS' agency Vitro, using 3kg of ping pong balls, and took a month to build. It hovers two feet off the ground - highlighting the lightweight shoe's positioning as the 'arch enemy' of gravity.

Credits

Date
Apr 05, 2011
Brand :
Asics
Client :
Asics
Agency :
Vitro
Executive Creative Director :
John Vitro
Creative Director :
KT Thayer
Art Director :
Kevin Lukens
Art Director :
David Reyes
Art Director :
Ali Filsoof
Copywriter :
Schuyler Vanden Bergh
Agency Producer :
Mickey Strider
Director :
Alex Ogus
Production/Editing :
TWC

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