Autism Speaks : 3D Interactive Installation

Do you know the signs?

Published On
Apr 28, 2011

Editor's Pick

Do you know the signs of autism? The girl featured in this interactive billboard, created out of BBDO N.Y. on behalf of Autism Speaks and The Ad Council, will help you learn them. Passersby are invited to engage with the girl via a 3D camera that processes their movements, but they will find that the girl averts her gaze and remains unopen to interaction, some of the key indicators of autism.

Credits

Date
Apr 28, 2011
Brand:
Autism Speaks
Client:
Autism Speaks
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Executive Creative Director/Production:
Ronald Ng
Creative Director, Art Director:
Tim Wettstein
Creative Director/ Copywriter:
Patrick Herold
Director, Creative Engineering:
Jd Michaels
Production Company:
Grant Ave
Director:
Marjo Tremblay
Director, Photography:
Paul Blain
Executive Producer:
Michael Ching
Visual Effects Company:
FLOAT Hybrid Entertainment
Digital Arts Supervisor:
Peter Oberdorfer
Gesture Control Engineer:
David Bennett
Gesture Control Engineer:
David Tim Nyo
Videographer:
Dennis Liu

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Project Type