Original Source Lets You Immerse Yourself In Shower Gel Smell Online
Work Club Campaign Lets Customers Pick New Flavors Based on '3D Audio' Experience
Editor's Pick
UK shower gel brand Original Source is letting its customers pick its next special edition fragrance after experiencing the smell virtually -- via a "3D audio experience".
The Facebook-based campaign, created by Work Club, lets people choose between Purple Ginger, Mandarin & Basil and Raspberry & Cocoa after listening to the "sound" of the fragrance on a YouTube video (headphones are advised to make the experience more immersive). The sound experiences were produced in conjunction with Factory Sound.
Every comment, like and retweet earns the fragrance a vote. Next week the campaign will be asking fans for three word reviews of the fragrances based on their audio experiences. One review will be used on the winning product packaging.
Credits
- Date
- Jan 22, 2014
- Agency :
- Work Club
- Brand :
- Original Source
- Client :
- Original Source
- Creative Director :
- Ben Mooge
- Creative Team :
- Jim Stump
- Creative Team :
- Mathieu Cuvelier
- Creative Team :
- Jim Nilsson
- Creative Team :
- Jacob Bjordal
- Designer :
- Ana Espuig
- Producer :
- Paula Aguilar
- Production Company :
- Factory Sound
- Creative Director :
- Andy Sandoz
- Art Director :
- Dan Scott
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