An Immigrant Family Celebrates July Fourth in Honey Maid's Latest Inclusive Ad
Droga5 Campaign Continues to Celebrate Diversity
Editor's Pick
Honey Maid and Droga5 continue their inclusive "This Is Wholesome" campaign, this time celebrating Fourth of July with the story of an immigrant family of Dominican heritage. Previous spots include representations of same-sex and blended families that won two Gold Lions at Cannes last week.
The new spot continues the brand's theme of diversity, featuring the Gomez family celebrating Independence Day as American citizens. The docu-style ad is not afraid to touch on racism, with the father recounting how a child was not allowed to play with his daughter because she's not white. The kids discuss how it's good to be bilingual, while also taking part in All-American traditions like grilling s'mores. The ad ends by reminding us that one in five Americans is an immigrant.
Credits
- Date
- Jun 30, 2015
- Brand :
- Honey Maid
- Client :
- Honey Maid
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Kevin Brady
- Associate Creative Director :
- Tara Lawall
- Associate Creative Director :
- Devon Hong
- Copywriter :
- German Rivera Hudders
- Art Director :
- J.J. Kraft
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Associate Broadcast Producer :
- Goldie Robbens
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Matt Springate
- Senior Communications Strategist :
- Taylor Hines
- Senior Social Strategist :
- Kat Popiel
- Social Media Manager :
- Rob Engelsman
- Data Strategy Director :
- Katty Lein
- Data Strategist :
- Annie Corbett
- Project Manager :
- Andra Johnson
- North America Senior Director :
- Gary Osifchin
- Senior Brand Manager :
- Mikhail Chapnik
- Senior Associate Brand Manager :
- Jared Moran
- Production Company :
- Variable
- Director :
- Jonathan Bregel
- Director, Photography :
- Stuart Winecoff
- Executive Producer :
- Tyler Ginter
- Producer :
- Alex Friedman
- Production Supervisor :
- Paige DeMarco
- Editorial :
- Variable
- Editor :
- Jonathan Bregel
- Co-Editor :
- Alex Moratto
- Executive Producer :
- Tyler Ginter
- Post Production :
- Nice Shoes
- Colorist :
- Sal Malfitano
- Flame Artist :
- Jason Farber
- Music :
- Music Bed
- Composer :
- Adam Taylor
- Sound Director :
- Defacto Sound
- Sound Director :
- Sonic Union
- Mixer :
- Rob McIver
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