In a humorous new tourism campaign from Argentina's government, the country's incredible landscapes have an explosive effect on couples old and young.
The newest spot sees an older couple couple turn daredevil -- they fish, windsurf, dirt bike, and more, all while screaming at their excitement with bleeped-out expletives: like ""F^#%.....it's good to be alive!!!" A previous spot saw a young couple explore "five places you should visit if you've just started dating" with the man swearing that he'll "go anywhere" for his new love. After more and more daring pursuits (they climb a mountain, go bareback horseback riding, jump off cliffs into water and hypnotize a crocodile), both finally agree that they've had enough adventure.
The director of both spots, which are beautifully crafted, is Luisa Kracht at Primo. The campaign, by La Comunidad in Buenos Aires, aims to highlight some of the country's most memorable locations, encouraging residents to explore their own country. (La Comunidad is the Buenos Aires office of Miami-based The Community).