Peter Cattaneo, director of "The Full Monty," helmed a patriotic new Barclaycard commercial celebrating British shopping habits over half a century, as the credit card brand celebrates its 50-year anniversary.
The spot, narrated in tongue-in-cheek style by actor and comedian David Mitchell, starts with a famous quote from Napoleon that Britain is a "nation of shopkeepers" and is set to the strains of "Land of Hope and Glory." It celebrates great British traits such as waiting in line in the rain for a sale ("we invented the queue for heaven's sake") and heralds the different types of shopper, including the "patient partners" who wait for their husband to choose the right drill, and the "optimists" (a heavyset man in a tight fitting cycling outfit). The overall message is that Barclaycard helps with millions of little transactions every day.
Created by Iris, the ad was shot in multiple locations across the North West of England and includes appearances from real-life shopkeepers and retail locations, as well as Barclaycard employees who stood in as extras for the four-day shoot.
The 50th anniversary marketing campaign will also include a brand new digital interactive quiz, "The Barclaycard Great British Shopping Showdown," which will see the U.K. vote for its most-loved shopping items. Created by AKQA, it will run online from June 13.