New Balance : 574 Clips
To promote its limited edition 574 Clips line, New Balance and Mother New York go out of their way to demonstrate the uniqueness of the shoe.
Published On
Sep 14, 2009
Editor's Pick
In its inaugural effort for New Balance, Mother New York created 480 unique films and shot 480 Polaroids to promote each one of the 480 pairs in the brand's limited edition 574 Clips line. Read more about 574 Clips here.
Credits
- Date
- Sep 15, 2009
- Brand :
- New Balance
- Client :
- New Balance
- Creative Director :
- Linus Karlsson
- Creative Director :
- Paul Malmstrom
- Art Director :
- Jed Grossman
- Art Director :
- Mark Aver
- Copywriter :
- Ben Hughes
- Copywriter :
- Jon Lancaric
- Creative Technologist :
- Rey Peralta
- Designer :
- Derrick Lee
- Producer :
- Imogen Bailey
- Producer Assistant :
- Bryan Reisberg
- Art Producer :
- Amita Sehgal
- Production Company :
- GreenCard Pictures
- Executive Producer :
- Nick Kadner
- Executive Producer :
- Emily Wiedemann
- Producer :
- Max Knies
- Post Producer :
- Mike Sobo
- Interactive Agency :
- Almighty
- Studio Director :
- Paul Larrow
- Senior Flash Developer :
- Marc Leuchner
- Technology Manager :
- Jeff Wilder
- Agency :
- Mother-New York
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Project Type