There is absolutely nothing worse than buying your 18 favorite snacks at 7-Eleven and not having enough pockets for them! Luckily, the convenience store chain partnered with entertainer and designer Kerwin Frost to create the “Snack Attack Uniform.”
The ensemble includes a jacket, pants and t-shirt and will be available in pink or green. The boxy set is decked out with 18 pockets, seven on the pants and 11 on the jacket, custom-designed to fit Frost’s favorite snacks from 7-Eleven’s 7-Select snack range. The loose-fitting jacket is printed with the number “7” and the wide-legged pants feature an “11.”
Frost's expertise in streetwear design made him an ideal partner for the collab, noted 7-Eleven CMO Marissa Jarratt in a statement. The idea makes it possible for "snack fiends [to] carry all of their favorite 7-Select products anytime, anywhere,” she noted. “From 7-Select Buffalo Chicken flavored Chips to 7-Select Gummi Watermelon Rings and 7-Select Go!Smart Ginger Shots there is a pocket for sweet, spicy and all the cool stuff in between.”
The “Snack Attack Uniform” will be available exclusively on Frost’s website starting Dec. 13 for $280. The co-branded line of snacks will be on sale at a 7-Eleven store in West Hollywood and in New York City. Only 500 uniforms will be available. The suit comes with Frost’s selection of 18 snacks, including a collaboration popcorn, “Kerwin’s Snack Party Mix Popcorn,” which debuted last month and is a combination of white chocolate popcorn, candied chocolate pieces, cinnamon toasted cereal and chocolate cake mix.
“I’m really thrilled to be working with 7-Eleven and appreciative of the creative freedom they’ve given me," said Frost in the statement. "I absolutely love the ‘uniform’ we created and am excited to wear this on a regular basis and store all my 7-Select snacks in it. This has been one of my favorite collaborations!”