7-Eleven : Slurpee BYO Cup Day

Cups galore.

Published On
Nov 23, 2011

Editor's Pick

When 7-Eleven's Slurpee brand was being upstaged by Coke's copycat product, Leo Burnett decided to change the one thing that hadn't been changed in years: The Slurpee cup. It asked users to suggest ideas for "cups" and for one day, customers could bring in any vessel they wanted to fill with Slurpees.