McDonald's (Canada) : 8 Million Protagonists

From the Internet to the stage.

Published On
Oct 23, 2012

Editor's Pick

Leo Burnett NY builds on the award-winning "New York Writes Itself," a series of creative productions by the people of the Big Apple, with "8 Million Protagonists," an off-broadway play to open next month.

The stories of the street are going to be reproduced on stage, via a crowdsourced theater production that derives its plot from the submissions on the New York Writes Itself website.

The production is created in collaboration with the Village Voice, with LBNY ECD's Michael Canning and Kieran Antill credited with the concept of the show.

Project Type