Taking Your Mobile Carrier to Court? Quick, Call Kevin Durant!
The NBA Starter Offers His Legal Services in This Faux Infomercial Promoting Sprint
Published On
Feb 17, 2015
Editor's Pick
Sprint, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night's NBA All-Star Game. The work, titled "Kevin Durant, Lawyer to the People," out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.
In addition, a courtroom drama-like companion ad shows Durant defending the an average woman from the prosecution -- i.e. a price-gauging cell phone carrier -- with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.
Credits
- Date
- Feb 17, 2015
- Brand :
- Sprint
- Client :
- Sprint
- Agency :
- Translation
- Founder/Chief Executive Offier :
- Steve Stoute
- Chief Creative Officer :
- John Norman
- Chief Strategy Officer :
- John Greene
- Executive Creative Director :
- Betsy Decker
- Strategy :
- John McBride
- Creative Director/ Copywriter :
- James Cohen
- Creative Director, Art Director :
- Paul Roberts
- Senior Copywriter :
- Ian Ghent
- Director, Content Production :
- Miriam Franklin
- Junior Producer :
- Kristen Cooler
- Production Company :
- Station Films
- Director :
- Seyi Peter-Thomas
- Director, Photography :
- Vince Vinitti
- Executive Producer of Production :
- Caroline Gibney
- Line Producer :
- Tony McGarry
- Editorial Company :
- Final Cut
- Assistant Editor :
- Chris Rizzo
- Visual Effects Company :
- MPC
- Visual Effects Artist :
- Alex Lovejoy
- Designer :
- Diana Park
- Animator :
- Michael Ricca
- Audio Post :
- Heard City
- Mixer :
- Phil Loeb
- Mixer :
- Dan Flosdorf
- Copywriter :
- Chris Mendez
- Art Director :
- Jen Wang
- Executive Producer :
- Josh Reynolds
- Vice President/Account Director :
- Justin Costa
- Account Executive :
- Elizabeth Lindberg
- Associate Director, Social Strategy :
- Russell Pinke
- Social Strategist :
- John Petty
- Junior Social Strategist :
- Sharde Gilliam
- Composer :
- Alan Tew
- Music :
- People's Court / The Big One
- Editor :
- Ashley Kreamer
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Project Type
