Rad! Alf, Teddy Ruxpin & Kareem Abdul Jabbar Star in Delta's '80s In-flight Safety Video
Airline Pays Homage to Decade of Neon and Net Shirts
Editor's Pick
Delta and Wieden & Kennedy New York go totally '80s in the latest of its creative in-flight safety videos. This new film, which just launched online today, is rife with references from that decade of net shirts, neon and big hair. As the flight attendant goes through the seatbelt and oxygen mask motions, we meet passengers pulled straight out of the era -- peppered with fun references like a Rubik's cube, cassette tapes, Teddy Ruxpin and a Devo hat. There are even cameos of lovable '80s alien Alf, and in the final cockpit scene--that famous copilot from that classic '80s laffer Airlplane-- Lakers vet Kareem Abdul-Jabbar.
Delta's efforts in the "safety" realm seem to be getting more crafty with each turn. The brand started out in 2012 with this mildly amusing take on the instructional film and late last year launched a fun holiday-themed video. It follows in the footsteps of Air New Zealand, who has been innovating in the space with safety vids themed around The Hobbit, the All-Blacks and even '80s fitness guru Richard Simmons.
Credits
- Date
- Jan 28, 2014
- Brand :
- Delta
- Client :
- Delta
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Scott Vitrone
- Executive Creative Director :
- Ian Reichenthal
- Creative Director :
- Sean McLaughlin
- Creative Director :
- John Parker
- Copywriter :
- Greg Rutter
- Art Director :
- Alan Buchanan
- Head of Content Production :
- Lora Schulson
- Producer :
- Cheryl Warbrook
- Director, Strategy :
- Erik Hanson
- Brand Strategist :
- Meranne Behrends
- Brand Strategist :
- Chelsea Bauch
- Business Affairs Director :
- Sara Jagielski
- Business Affairs Director :
- Quentin Perry
- Production Company :
- Arts & Sciences
- Director :
- Matt Aselton
- Director :
- Azazel Jacobs
- Executive Producer :
- Marc Marrie
- Managing Director :
- Mal Ward
- Line Producer :
- Zoe Odlum
- Line Producer :
- Dina Oberley
- Director, Photography :
- Corey Walter
- Editoral Company :
- Mackenzie Cutler
- Editor :
- Ian Mackenzie
- Post Producer :
- Evan Meeker
- Editorial Assistant :
- Nick Divers
- Visual Effects Company :
- MPC
- Visual Effects/Lead Flame Artist :
- Marcus Wood
- Compositing :
- Marcus Wood
- Producer :
- Philip Whalley
- Telecine Company :
- Company 3
- Colorist :
- Tim Masick
- Mix Company :
- Mackenzie Cutler
- Sound Designer :
- Sam Shaffer
- Song :
- Black Iris
- Artist :
- Chill Pill 80's
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