Rad! Alf, Teddy Ruxpin & Kareem Abdul Jabbar Star in Delta's '80s In-flight Safety Video

Airline Pays Homage to Decade of Neon and Net Shirts

Published On
Jan 28, 2014

Editor's Pick

Delta and Wieden & Kennedy New York go totally '80s in the latest of its creative in-flight safety videos. This new film, which just launched online today, is rife with references from that decade of net shirts, neon and big hair. As the flight attendant goes through the seatbelt and oxygen mask motions, we meet passengers pulled straight out of the era -- peppered with fun references like a Rubik's cube, cassette tapes, Teddy Ruxpin and a Devo hat. There are even cameos of lovable '80s alien Alf, and in the final cockpit scene--that famous copilot from that classic '80s laffer Airlplane-- Lakers vet Kareem Abdul-Jabbar.

Delta's efforts in the "safety" realm seem to be getting more crafty with each turn. The brand started out in 2012 with this mildly amusing take on the instructional film and late last year launched a fun holiday-themed video. It follows in the footsteps of Air New Zealand, who has been innovating in the space with safety vids themed around The Hobbit, the All-Blacks and even '80s fitness guru Richard Simmons.


Jan 28, 2014
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Scott Vitrone
Executive Creative Director :
Ian Reichenthal
Creative Director :
Sean McLaughlin
Creative Director :
John Parker
Copywriter :
Greg Rutter
Art Director :
Alan Buchanan
Head of Content Production :
Lora Schulson
Producer :
Cheryl Warbrook
Director, Strategy :
Erik Hanson
Brand Strategist :
Meranne Behrends
Brand Strategist :
Chelsea Bauch
Business Affairs Director :
Sara Jagielski
Business Affairs Director :
Quentin Perry
Production Company :
Arts & Sciences
Director :
Matt Aselton
Director :
Azazel Jacobs
Executive Producer :
Marc Marrie
Managing Director :
Mal Ward
Line Producer :
Zoe Odlum
Line Producer :
Dina Oberley
Director, Photography :
Corey Walter
Editoral Company :
Mackenzie Cutler
Editor :
Ian Mackenzie
Post Producer :
Evan Meeker
Editorial Assistant :
Nick Divers
Visual Effects Company :
Visual Effects/Lead Flame Artist :
Marcus Wood
Compositing :
Marcus Wood
Producer :
Philip Whalley
Telecine Company :
Company 3
Colorist :
Tim Masick
Mix Company :
Mackenzie Cutler
Sound Designer :
Sam Shaffer
Song :
Black Iris
Artist :
Chill Pill 80's

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