Millennium Promise : 911
This could be you.
Published On
Aug 28, 2011
Editor's Pick
SapientNitro creates a PSA spot for Millennium Promise's "Spokes of Change" anti-poverty campaign to bring attention to how long it can take for community health workers in Africa to arrive. An American family dials 911 only to wait while paramedics travel at an agonizingly slow pace on foot.
There's also an accompanying "digital donation" system where you can donate more than just money by spreading the word on your social networks.
Credits
- Date
- Aug 29, 2011
- Brand:
- Millennium Promise
- Client:
- Millennium Promise
- Agency:
- SapientNitro
- Worldwide Chief Creative Officer:
- Gaston Legorburu
- Creative Director:
- Ronn Pearson
- Associate Creative Director:
- Jordan Lipton
- Associate Creative Director:
- Andrew Goldstein
- Copywriter:
- Harry Redlich
- Art Director:
- Rafael Segri
- Editor:
- Andres Ripoll
- Producer:
- Ben Tischler
- Production:
- Magnet Filmworks
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Project Type
