Creatives have to keep 'fighting the fight' for great work, despite the obstacles and hurdles in their way. That is the theme of the Art Directors Club's campaign for its 91st Call For Entries launching this week.
Agency DDB New York worked with Finnish Illustrator, Rami Niemi to design artwork for 11 posters and postcards for a global print mailing, showing humorous situations in modern day advertising that illustrate the impediments and obstacles to creating great work. DDB also tapped comedian Lewis Black to create an original rant recording for the campaign, available online. The animated video features Black channeling his inner advertising creative and fuming about the pressures of agency life with idioms such as 'Comedy routines are developed over lifetimes. Movie scripts are crafted over years. But a compelling message to woo consumers into a buying frenzy Yeah, we're gonna need that by three o'clock.'
The online call for entries for the Art Directors Club's 91st Annual Awards is open at www.adcawards.org. Deadlines for entry are January 20, 2012 for Design, Photography, Illustration and Interactive; January 27, 2012 for Student, and February 10, 2012 for Advertising and Integrated. To receive the printed Call For Entries, sign up here.