96%

Published On
Jun 04, 2021

Description

In a time where people are rethinking the way we live, Lynk & Co has launched in Europe with a drive to also rethink mobility. To find a model of movement that works for us and for the environment. To apply our sharing economy to cars, which sit unused for 96% of the time. Working with Halal as creative and production partner, Lynk & Co virtually revealed this mission through a film by director Caroline Koning. The film poses a question – what if the world stood still for 96% of the time, just like cars? And what if we could share more, move more?

Ambassadors was brought on as visual effects partner with the honour of crafting visual imagery that’s as striking as the idea. It's no coincidence Lynk & Co’s launch event film starts with a scene of a rocket launch, only to have the rocket stop and hang eerily mid-air. The film continues to show a water droplet similarly frozen in time, brimming with energy. The contrast of standing still versus movement is perhaps best visualized in the recurring scene of the surfer, first waiting in an almost motionless sea, later being carried away by an enormous wave.

Thanks to Halal for pushing what’s possible in commercial creativity and bringing us along on the journey.

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Credits

Date
Jun 04, 2021
VFX :
Ambassadors
Client :
Lynk & Co
Film Production Company :
HALAL
Director :
Caroline Koning
DOP :
Joe Cook
Executive Producer :
Annemien Lijfering
Producer :
Claudia Creebsburg
Music :
Niels den Otter
Edit :
Martin Heijgelaar
Colorist :
Joppo in de Grot
Sound Designer :
Moritz Staub
Producer :
Arjan Eekels
Sound Producer :
Zoe de Regt
Artist Manager :
Marissa Zandvliet
VFX Supervisor :
Bas Moonen
Lead VFX Artist :
Stephen Pepper
Lead VFX Artist :
Bas Moonen
VFX Artist :
Melissa van het Spijker
VFX Artist :
Jeremy Verf
VFX Artist :
Inti Martinez
VFX Artist :
Hans van der Steilen
3D Artist :
Robin van As
3D Artist :
Ralph Meijer
3D Artist :
Jeroen Cloosterman
3D Artist :
Jeroen Hoolmans
3D Artist :
Sjoerd de Greef
3D Artist :
Will Jeffers
VO Recording :
Joep Meijburg

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