Amazon supports Pride with a simple but charming story featuring a same sex couple in the latest ad promoting its Music Unlimited streaming service.
The wordless spot pairs the music track -- Cyndi Lauper's "True Colors" -- with a scene of the young women preparing to "meet the parents." All we see is their backs to us as they stand by the front door, nervously but excitedly holding hands.
The global spot is by Above & Beyond, the London agency that has created a series of ads promoting the company's music streaming that show how it has the right track for the right moment in your life, good or bad. Amazon is the official music sponsor of the U.K. Pride festival, which runs June 24- July 9.