Join Musician Deadmau5 on an 'Epic Night Out' in Absolut's VR Game
App Lets Users Guide Him From His Garage to a Gig
Editor's Pick
Absolut has teamed up with electronic musician Deadmau5 for a virtual reality game inviting fans to join him on an "epic night out."
The Absolut Deadmau5 app will let users guide the artist on a virtual journey from his actual garage, via various obstacles and surprises, before culminating in a live performance of his exclusive new track, "Saved." The experience includes a guest appearance from his Instagram-famous cat, Meowingtons, and users have to navigate past skeptical bouncers and selfie-taking fans to get Deadmau5 to his concert destination on time.
Fans can pre-order a limited edition cardboard headset designed in collaboration with the artist at Absolutdeadmau5.com to be the first to experience the app and hear the new Deadmau5 track on July 27. The app can also be pre-ordered from the major app stores.
The VR project Absolut was created by Absolut Labs, the brand's experimental and creative venture, in collaboration with agency Forever Beta and digital production shop Unit9.
In a statement, Afdhel Aziz, Director, Absolut Labs said: "With Absolut deadmau5, we're continuing our ongoing exploration of nightlife, using virtual reality as a canvas to create an epic, cinematic journey that celebrates spontaneous, adventurous nights out -- that you can experience anytime, anywhere, anyplace."
Credits
- Date
- Jun 30, 2016
- Brand :
- Absolut/deadmau5
- Client :
- Absolut/deadmau5
- Agency :
- Forever Beta
- Digital Production Agency :
- Unit9
- Business Director :
- Stuart Hogg
- Executive Creative Director :
- Matt Saunby
- Strategist :
- Matt Forster
- Designer :
- James Cleary
- Production Company :
- Unit9
- Director :
- Alex Horton
- Director :
- Alex De Rakoff
- Executive Producer :
- Richard Rowe
- Technical Producer :
- Dimitris Doukas
- Lead Developer :
- Andrew Oaten
- Project Manager :
- Martin Jowers
- Virtual Reality Director :
- Aurelien Simon
- Art Director :
- Karol Goreczny
- Environment Architect :
- Kate Lynham
- 3D Animator :
- Julien Didisheim
- 3D Artist :
- Will Bentley
- Lighting/Texturing :
- Karol Goreczny
- Lighting/Texturing :
- Julien Didisheim
- UX Designer :
- Camille Theveniau
- Illustration :
- Miguel Rojo
- Designer :
- Gosia Pawlak
- Quality Assurance :
- Dominic Berzins
- Quality Assurance :
- Tom Watson
- Quality Assurance :
- Andrew Heraty
- Quality Assurance :
- Aoife O'Friel
- Lighting/Texturing :
- Karol Goreczny
- Lighting/Texturing :
- Julien Didisheim
- UX Designer :
- Camille Theveniau
- Illustration :
- Miguel Rojo
- Designer :
- Gosia Pawlak
- Quality Assurance :
- Dominic Berzins
- Quality Assurance :
- Tom Watson
- Quality Assurance :
- Andrew Heraty
- Quality Assurance :
- Aoife O'Friel
- Live Action Producer :
- Alaster Armitage-Brain
- Camera Operator :
- Seb Haugmeister
- Camera Assistant :
- Andrea Dutton
- Sound Director :
- Michael Ritchie
- Motion Capture Studio :
- Fast Motion
- Post Producer :
- Kassi Koufaki
- Visual Effects Supervisor :
- Zlaten del Castillo
- Virtual Reality Design :
- Jakub Wesolowski
- Virtual Reality Design :
- Alister Chowdhury
- Virtual Reality Design :
- Rodolfo Zani
- Sound Design and Music :
- Dog Collective
- Sound Design and Music :
- Mark Sayfritz
- Film Producer :
- Geraint Smith
- Audio VO Recording and Mixing :
- OM Records
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