Absolut : Absolut Machines
Vodka brand Absolut distills its own brand of artificial intelligence thanks to the technical wizardry of Swedish studio Teenage Engineering and MIT alums Dan Paluska and Jeff Lieberman.
The collaborative effort
Published On
Feb 26, 2008
Editor's Pick
Vodka brand Absolut distills its own brand of artificial intelligence thanks to the technical wizardry of Swedish studio Teenage Engineering and MIT alums Dan Paluska and Jeff Lieberman.
The collaborative effort invites visitors to create unique interpretations of music through text using Paluska and Lieberman's "Absolut Quartet" machine or Teenage Engineering's robotic, multi-channel "Absolut Choir."
The site features a clever DOS-styled interface, a series of real-time windows and begs the question, in an Absolut world, would machines be creative?
Credits
- Date
- Feb 26, 2008
- Client :
- Absolut
- Agency :
- Great Works
- Creative Director/Art Director/Copywriter :
- Mathias Pres
- Creative Director, Art Director :
- Pontus Frankenstein
- Creative Director :
- Ted Persson
- Designer :
- Mathias Pres
- Designer :
- Fredrik Karlsson
- Design :
- Teenage Engineering
- Design :
- Dan Paluska
- Design :
- Jeff Lieberman
- Brand :
- Absolut
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